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Alors que le Web 2.0 et les réseaux sociaux ont favorisé l'émergence de communautés d'intérêt, le crowdfunding, ou « financement participatif », connaît un essor important en France comme à l'étranger. Complémentaire aux financements traditionnels, il revêt différentes formes (don, don avec contreparties, prêt et investissement) qui relèvent de dynamiques et de pratiques hétérogènes. Utilisé comme outil d'étude de marché ou d'animation de communautés, il peut être considéré comme une forme de crowdsourcing. S'appuyant sur des témoignages de professionnels du secteur et sur de nombreux exemples, puisés notamment dans le secteur culturel, Cécile Palusinski présente les acteurs du crowdfunding, les différents types de plates-formes, la réglementation en vigueur, et aborde les défis de ce modèle collaboratif : la désintermédiation, la création de valeur sociale, le fléchage de l'épargne vers l'économie réelle...
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"Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools. This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices. The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding"--
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Die Digitalisierung von Finanz- und Zahlungsdienstleistungen (FinTech) führt zu einem spürbaren Umbruch im Finanz- und Bankensektor. Klassische Wege der Kapitalbeschaffung konkurrieren zunehmend mit der Möglichkeit digital Kapital zu generieren. "Crowdinvesting" oder "Schwarmfinanzierung" beschreibt dieses bankenunabhängige Finanzierungsinstrument. Der Autor untersucht das Phänomen anhand marktüblicher Beteiligungsmodelle und den zum Crowdinvesting genutzten Vermögensanlagen unter zivil-, aufsichts-, und gesellschaftsrechtlichen Gesichtspunkten. Auf Basis dieser Erkenntnisse ermittelt er den tatsächlichen Bedarf an Regulierung und gibt - auch in Bezug auf Venture Capital Finanzierungen - konkrete Handlungsempfehlungen.
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This book provides a comprehensive guide on crowdfunding for entrepreneurs, focusing on reward-based campaigns. It covers the fundamentals of crowdfunding, including its definition, various forms, and the benefits it offers to startups and small businesses. The author aims to raise awareness among entrepreneurs about the potential of crowdfunding as a financing tool and provides practical advice, tools, and case studies to help them launch successful campaigns. The book is particularly relevant for those looking to engage stakeholders and validate their business ideas through community support.
Crowd funding. --- Entrepreneurship. --- Crowd funding --- Entrepreneurship
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This guide provides a comprehensive framework for public engagement and crowdfunding in health research, particularly targeting researchers in low and middle-income countries. The guide is developed by TDR Global and other stakeholders and offers practical tools and resources to stimulate innovative funding mechanisms. The focus is on fostering a collaborative relationship between researchers and communities, enhancing local accountability, and encouraging creative public involvement in research projects. The guide aims to facilitate funding for health research, promote transparency, and improve health outcomes by incorporating community input and support.
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