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This volume investigates the rise of the Japanese electronics industry. It discovers that behind the meteoric rise of electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy.

J4456 --- J4520 --- Electronic industries --- -Consumers --- -Customers (Consumers) --- Shoppers --- Persons --- Electronics industry --- Electric industries --- Japan: Economy and industry -- manufacturing and production -- household consumer products --- Japan: Economy and industry -- commerce and trade -- retail and consumption --- BUSINESS & ECONOMICS --- Industries / Manufacturing --- -Japan: Economy and industry -- manufacturing and production -- household consumer products --- Consumers --- 20th century japanese culture. --- 20th century japanese history. --- american occupation. --- asian economics. --- asian history. --- business leadership. --- consumer culture. --- consumerism. --- cultural studies. --- electrical goods. --- export government policy. --- industrial economics. --- japan. --- japanese consumer. --- japanese electronics industry. --- mass consumer society. --- matsushita. --- ministry of international trade and industry. --- social change. --- sony. --- study of the east asian institute columbia university series. --- toshiba.