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Nowadays, the environment in which companies are evolving becomes more and more complex and volatile. In this continuously changing context, information comes from everywhere and managers have to learn how to organize and take advantage of this resource. Strategic Intelligence provides part of the answer to executives on how to plan their environmental scanning and information collection activities, but also on how to manage all workers’ knowledge. 
In this context, the company Eloy shows its willingness to engage in intelligence activities. This need is currently emphasized by the deep changes undergone by the company and its management. 
After a brief presentation of the context, this report aims at defining and satisfying the managers’ need in terms of information. To this end, the intelligence cycle has been followed and applied to the company Eloy. The needs have been first determined. The sources of information have been identified internally and externally. Then, the external information have been collected, analyzed and finally formatted. Based on this work, the suitable outputs were selected: information reports and dashboards. Simultaneously, solutions in terms of internal knowledge management have been considered over the short, medium and long term. Over time, it is recommended to the company to invest in new IT solutions, namely CRM software. 
This report solely concerns the company Eloy in the specific context of this project thesis. The considered solutions take into account the specificities and limitations inherent in the company’s organizational resources.

strategic intelligence --- intelligence cycle --- information --- environmental scanning --- knowledge management --- Sciences économiques & de gestion > Marketing