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Despite four decades of good faith effort to teach Ethics in business schools, readers of the business press are still greeted on a regular basis with headlines about egregious excess and scandal. It becomes reasonable to ask why these efforts have not been working. Business faculty in ethics courses spend a lot of time teaching theories of ethical reasoning and analyzing those big, thorny dilemmas--triggering what one professor called "ethics fatigue." Some students find such approaches intellectually engaging; others find them tedious and irrelevant. Either way, sometimes all they learn is how to frame the case to justify virtually any position, no matter how cynical or self-serving. Utilitarianism, after all, is tailor-made for a free market economy.

Business education. --- Business ethics. --- Social responsibility of business. --- business ethics --- management education --- business education --- pedagogy --- values --- values-driven leadership --- cross-functional education --- environmental and social impacts management --- corporate social responsibility --- sustainability --- CSR communication --- stakeholder communication