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Religion as brands : new perspectives on the marketization of religion and spirituality
Authors: ---
ISBN: 9781409467557 1409467554 9781409467564 1317067088 1315605082 1409467562 9781315605081 9781317067078 9781317067085 9781138546240 1138546240 1409467570 Year: 2014 Publisher: Farnham Ashgate

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Abstract

Keywords

Religion --- Branding (Marketing) --- Consumption (Economics) --- Stratégie de marque --- Consommation (Economie politique) --- Economic aspects. --- Aspect économique --- 316:2 --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Brand name products --- Marketing --- Advertising --- Religion and economics --- Godsdienstsociologie --- 316:2 Godsdienstsociologie --- Stratégie de marque --- Aspect économique --- Economic aspects --- Religion - Economic aspects. --- Religion - Economic aspects --- religions as brands --- the marketization of religion and spirituality --- global commoditization of religions through GATS, WTO, and marketing practices --- marketing and branding religion and spirituality --- The International Christian Fellowship --- ICF --- religious event management --- branding --- music --- religion --- the 'Hillsong Sound' --- marketing of spiritual services --- the religious entrepreneur --- the popularizing of 'Justly Balanced Islam' in France --- healing by Islam --- prophetic Rite - roqya --- Salafism in France and Belgium --- religious and spiritual consuming --- adding imaginative value --- the commodification of social action --- religious brand loyalty --- religious affiliation grouping --- sustainable consumer behavior --- economic analyses of religious phenomena --- sources of religious pluralism --- pluralism and participation --- authority and freedom --- economics and secularization --- the Temple of Jerusalem --- Jewish Monotheism as a selling proposition

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