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A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.
BUSINESS & ECONOMICS / Management. --- Digital Strategies. --- Digital business model. --- Digital leadership. --- Digital platforms. --- Digital transformation.
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AI presents a new paradigm in software development, representing the biggest change to how we think about quality and testing in decades. Many of the well known issues around AI, such as bias, manifest themselves as quality management problems. This book, aimed at testing and quality management practitioners who want to understand more, covers trustworthiness of AI and the complexities of testing machine learning systems, before pivoting to how AI can be used itself in software test automation.
Artificial intelligence. --- Computer software --- Testing. --- Software Testing & QA --- Digital business & innovation
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Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Information technology --- Management. --- Business --- Marketing --- Data processing. --- Digital Business, Business Strategy. --- Digital Strategy. --- Digital Transformation. --- Digitisation/Digitalisation. --- Innovation. --- Technologie de l'information --- Gestion.
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Dieses Open-Access-Fachbuch beleuchtet empirische und theoretische Aspekte der Digitalisierung der Wirtschaft aus der Perspektive verschiedener Managementbereiche. Der Megatrend Digitalisierung ist zu einem dominierenden Einflussfaktor für die Entwicklung der Unternehmen geworden. In zunehmendem Maße werden nicht nur die Strategien der Unternehmen digitaler, sondern sämtliche Führungs- und Handlungsfelder im Digital Business. Das Buch behandelt vor diesem Hintergrund aktuelle, praxisrelevante Fragestellungen zu allgemeinen Rahmensetzungen und Technologien des Digital Business, zum Finanzmanagement, Human Resource Management, Produktionsmanagement und zum Marketing. Alle Beiträge wurden durch bewährte Autorenteams erarbeitet. Diese setzen sich in der Regel aus Lehrenden und Forschenden der Berner Fachhochschule und Vertreterinnen und Vertretern der Unternehmenspraxis mit akademischem Background zusammen. Die Beiträge basieren auf empirischen Analysen, die zumeist ihren Schwerpunkt auf Gestaltungsprobleme aus der Unternehmenspraxis legen. Hieraus ergibt sich ein breites Spektrum an konkreten Fallbeispielen. Die Herausgeber Prof. Dr. Jochen Schellinger ist Professor für Unternehmensführung und Organisation sowie Studiengangsleiter Master of Science in Business Administration an der Berner Fachhochschule. Prof. Dr. Kim Oliver Tokarski ist Professor für Entrepreneurship und Unternehmensführung sowie Leiter der Weiterbildung am Departement Wirtschaft der Berner Fachhochschule. Zudem ist er Leiter des EMBA Digital Business und des MAS Wirtschaftsinformatik der Berner Fachhochschule Wirtschaft. Prof. Dr. Ingrid Kissling-Näf ist Direktorin des Departements Wirtschaft der Berner Fachhochschule und Co-Leiterin des Instituts Sustainable Business. .
Management. --- Administration --- Industrial relations --- Organization --- Management --- Digital Business --- Digitalisierung --- Digitale Transformation --- Empirische Analysen --- Handlungsfelder --- Praxis --- Megatrends --- Strategien --- Finanzmanagement --- Human Resource Management HRM --- Produktionsmanagement --- Marketing --- Blockchain --- Big Data --- Open Access --- Schweiz --- Deutschland --- Österreich --- Management & management techniques
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Advances in digital technology are expanding the boundaries of firms. Digital platform firms, which leverage a "platform" to create value through facilitating exchanges between two or more interdependent groups, are the new disrupters in the market. They exhibit distinct features such as scale without mass, positive network effects, accumulation of tremendous data, and a convoluted value creation process with user participation. Meanwhile, they bring more opportunities to traditional businesses by closely connecting suppliers and customers and reducing transaction frictions. Such a changing business landscape calls for adaptive policies and regulations. This policy paper lays out the key policy and regulatory issues around digital businesses. Competition laws need to be revisited to address the winner-take-all tendency of digital platform businesses. Tax systems should also be updated to close the loopholes available to digital platform businesses so that they pay their fair share to society. This paper also provides the first analysis of the World Bank's Digital Business Indicators initiative, which collects information on the existence and quality of regulations in broadband connectivity, digital payment, data privacy and security, as well as logistics, in 21 pilot countries. It aims to explore the possibilities for developing the regulatory and policy indicators that governments can work with to promote the digital economy.
Business Environment --- Competition Policy --- Connectivity --- Data Privacy --- Digital Business Indicators --- Digital Economy --- Information and Communication Technologies --- Information Technology --- Legal Regulation and Business Environment --- Logistics --- Private Sector Development --- Public Sector Development --- Regulation --- Taxation
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This thesis focuses on a specific digital company, Emakina, taken as benchmark for a market development strategy in the European market. On one side there is the ambition of the company to be the Top European digital communication agency; on the other side, there is the justification, with theoretical models, of the feasibility of this strategic decision. The document, in the introduction chapter, gives an overview of the European digital market with key takeaways and facts. Always in the first section, Emakina is introduced explaining what they do and which are the main services they offer, then it will be explained RECMA and its ranking criteria to better understand how RECMA works and to define which indicators will be improved. In the exposition section, the document focuses its attention on the mission Emakina wants to accomplish: be in the first position of the RECMA ranking in the “independent digital communication agencies in Europe” category; in the last report, in 2011, it was in position number three. As a result, it will be applied a market development strategy to expand the geo-coverage of the company. The chosen countries for the expansion are Germany and UK. It will be assessed the attractiveness of the markets and the competitiveness of the company thanks to the use of some theoretical models, having always a look on what and how the direct competitors of the ranking are acting. Finally, in the last section, are given recommendations to the company to solve the problem in question.
Company competitiveness • Digital agency • Digital business • Emakina • European competition • Expansion • External environment • Geo-coverage • Germany • Internal capability • Market attractiveness • Market development strategy • Ranking criteria • RECMA • United Kingdom --- Sciences économiques & de gestion > Marketing
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What is digital business reporting? Why do we need it? And how can we improve it? This book aims to address these questions by illustrating the rise of system-to-system information exchange and the opportunities for improving transparency and accountability. Governments around the world are looking for ways to strengthen transparency and accountability without introducing more red tape, which is a source of growing frustration and costs for businesses. In 2004, the Ministry of Finance and the Ministry of Justice in the Netherlands started to investigate the potential of XBRL (eXtensible Business Reporting Language) as a uniform data standard for business-to-government information exchange. In 2006, there was a comprehensive architecture for Standard Business Reporting (SBR), including the requirements for the information infrastructure. One year later the first reports in XBRL were successfully delivered to the Tax and Customs Administration and the Chamber of Commerce via a secure infrastructure. Today, millions of business reports are being exchanged using SBR. As a solution, SBR empowers organisations to present a cohesive explanation of their business operations and helps them engage with internal and external stakeholders, including regulators, shareholders and creditors. Challenging the chain describes the journey of SBR from challenge to solution. Specialists in the field – flanked by academics – provide detailed insights on the challenges actors faced and the solutions they achieved. In its versatility, this book exemplifies the necessary paradigm shifts when it comes to such large-scale public-private transformations. Policy makers, managers, IT specialists and architects looking to engage in such transformations will find guidance in this book.
Business records. --- Business records --- Corporation reports --- Law and legislation --- Law and legislation. --- Corporation law --- Business --- Commercial records --- Corporations --- Office records --- Office management --- Records --- Paperwork (Office practice) --- SBR --- information exchange --- digital business reporting --- Standard Business Reporting --- information chain --- transparency --- eXtensible Business Reporting Language --- XBRL --- accountability
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"Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organisations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarises current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry."
Performance technology. --- Enhancement technology, Human performance --- HPT (Human performance technology) --- Human performance enhancement technology --- Human performance technology --- Human engineering --- Performance --- athlete engagement --- business models --- digital business --- digital technology --- digitisation --- football --- Mateusz Tomanek --- Michal Polasik --- micropayments --- sponsorship --- sports clubs --- sport business --- sport communication --- sport management --- sport organisations --- Wojciech Cieśliński --- wearable devices
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This Springer Briefs volume guides the reader in a comprehensive form to design new digital business models. The book provides strategic roadmaps for enterprises in the digital world, and a comprehensive framework to assess new business models. It aligns both, research and a practical perspective through real case study examples. Even extreme scenarios are employed to ensure that innovative approaches are being considered adequately.
Business -- Models. --- Business. --- Digital business. --- Business planning --- Business --- Management information systems --- Management --- Commerce --- Business & Economics --- Management Theory --- Commerce - General --- Computer simulation --- Simulation methods --- Information technology --- Mathematical models. --- Computer simulation. --- Management. --- Industrial management. --- Information technology. --- E-commerce. --- Business and Management. --- IT in Business. --- Innovation/Technology Management. --- e-Commerce/e-business. --- Data processing. --- Trade --- Economics --- Industrial management --- Business mathematics --- Administration --- Industrial relations --- Organization --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Business—Data processing. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Industrial organization
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This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany.
Entrepreneurship. --- Information technology. --- Business—Data processing. --- Management. --- Industrial management. --- IT in Business. --- Innovation/Technology Management. --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Business --- Industrial organization --- Administration --- Industrial relations --- Organization --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Entrepreneurship --- IT in Business --- Innovation/Technology Management --- Business and Management --- Open Access --- Digital transformation and entrepreneurship --- ICT based business models --- AR and VR startups --- Digitalization and entrepreneurial ecosystems --- Digital entrepreneurship strategies --- Business models for digital business --- Creating digital intrapreneurs --- Business mathematics & systems --- Business applications --- Research & development management --- Industrial applications of scientific research & technological innovation
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