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James Meese argues that there is a growing risk of a platform-dependent press, a development that threatens liberal democracies across the world. The book provides the first comprehensive account of how platform dependence manifests in the news media sector.

Platform dependence is a concept used to describe what happens when businesses or an entire sector, become reliant on one or more digital platforms for its survival. The situation is occurring across the news industry, to the extent that it is difficult to imagine the production, distribution, and long-term survival of news in liberal democracies without the involvement of platforms.

With governments, regulators and citizens increasingly concerned about platform power, Digital Platforms and the Press is the first book to highlight the long-term economic and social consequences of platform dependence for the news sector.

Featuring a rich selection of case-studies and written in an accessible style, Digital Platforms and the Press provides a strong grounding in relevant debates for the interested student reader, and important takeaways for subject matter experts in journalism studies and media policy.

Digital Platforms and the Press will be of interest to journalism and media policy scholars, other scholars in communication, as well as industry practitioners and policymakers.

Social sciences --- journalism; regulation; democracy; media policy; digital advertising; news media; Facebook; Google; Meta; social media; algorithms; distribution; Deals; Dependencies

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With the advent of the digital in different aspects of our life, digital device such as the smartphone has risen to incorporate itself as a part of our daily life. More specifically, here, we are interested in under covering how it coexists with our habit of consumption with a commodity like an FMCG. We approach the issue by primarily focusing the concept related the smartphone and what can be done with it. Our objective for writing this thesis paper is to undercover information related to the smartphone and observe how different the habitual behaviour of the consumer evolve with the involvement of the smartphone.
This paper is organized around four main subjects related to the smartphone. First, we examine the advertising of FMCG, by looking at the traditional mass-marketing channel with paper ads and catalogue. Compared with digital marketing, which can exploit the consumer’s personal aspect and is now an important medium thanks to personal mobile devices that make them more easily targetable. 
Secondly, we look into the matter of mobile marketing, which is not limited to using ads on the smartphone of the consumer, it can be repurposed to work in modifying the consumer experience with the retailer’s stores and brands of FMCG. 
Thirdly, we go over the subject of privacy, as it a matter that started to raise more concern when we talk about the digital world, which accessible through the smartphone. As bad as it could seem, sometimes that information is something voluntary or unknowingly share by the consumer online. 
Lastly, we investigate the involvement of the smartphone in the purchasing behaviour of the consumer. To do this we take the approach of looking at the app available on his mobile devices. 
In order to conduct this explorative research, we choose to use an online survey as a means to collect data. We used an explorative approach in order to explore the Belgian market, where there is no substantial study on the subject. The result did show some change, however it involves more the implementation of a digital strategy by brand before really concerning using the smartphone as leverage. Moreover, consumers appear to still be undecided in taking a definite position on matter involving the digital and the smartphone. The habitual behaviour of FMCG is hard to change compared to other products.

CPG --- Consumer Packaged Goods --- FMCG --- Fast Moving Consumer Goods --- Mobile device --- Consumer behavior --- Smartphone --- Privacy --- Mobile marketing --- Mobile application --- Digital advertising --- Social media --- SNS --- Social interaction --- Sciences économiques & de gestion > Marketing