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Influencers have become an integral part of our lives. These people who share content on social networks and blogs often have a very large community. Tourism professionals have every interest in taking advantage of the influence of the latter in order to gain significant visibility among Internet users. 
A key trend in marketing 2.0, influencer marketing is a method of communication that addresses the major issues that brands and communication agencies face when communicating with their targets on social networks. In the face of constantly changing communication methods, brands need to be creative in order to develop effective processes capable of reaching demanding consumers and who are averse to intrusive advertising. Going through the intermediary of an influencer gives credibility to the campaign through a more authentic and close message, relayed by an opinion leader. 
Moreover, everybody likes to travel. That is why influencers sharing their travel experiences are among the most influential digital influencers. Especially in the tourism industry, influencers have become crucially important. Indeed, media such as blogs, video-sharing platforms and social networks are particularly conducive to collaborations with influencers. Influencers can introduce their community to a place, make them want to travel to a country, promote a means of transportation or a tourism activity.
This study is intended to find out more about consumer behavior regarding this type of advertising in the tourism industry. Les influenceurs sont devenues partie intégrante de nos vies. Ces personnes qui partagent du contenu sur les réseaux sociaux et les blogs ont souvent une très grande communauté. Les professionnels du tourisme ont tout intérêt à profiter de l'influence de ces derniers afin d'acquérir une visibilité importante auprès des internautes. 
Tendance clé du marketing 2.0, le marketing d'influence est un mode de communication qui répond aux grands enjeux auxquels sont confrontées les marques et les agences de communication lorsqu'elles communiquent avec leurs cibles sur les réseaux sociaux. Face à l'évolution constante des méthodes de communication, les marques doivent faire preuve de créativité afin de développer des processus efficaces capables d'atteindre des consommateurs exigeants et peu enclins à la publicité intrusive. Passer par l'intermédiaire d'un influenceur donne de la crédibilité à la campagne grâce à un message plus authentique et plus proche, relayé par un leader d'opinion. 
De plus, tout le monde aime voyager. C'est pourquoi les influenceurs qui partagent leurs expériences de voyage sont parmi les influenceurs digitaux les plus influents. Dans l'industrie du tourisme en particulier, les influenceurs ont pris une importance cruciale. En effet, les médias tels que les blogs, les plateformes de partage de vidéos et les réseaux sociaux sont particulièrement propices à la collaboration avec les influenceurs. Les influenceurs peuvent faire découvrir un lieu à leur communauté, leur donner envie de voyager dans un pays, promouvoir un moyen de transport ou une activité touristique.
Cette étude vise à en savoir plus sur le comportement des consommateurs face à ce type de publicité dans l'industrie du tourisme.

influencers --- word-of-mouth --- destination image --- social media --- travel --- influenceurs --- bouche-à-oreille --- image de la destination --- médias sociaux --- voyages --- Sciences économiques & de gestion > Marketing

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Souvenirs are part of global and local travel and tourism in all corners of the world. This book portrays souvenirs as expressions of culture and as triggers of cultural change. The volume provides critique and theorisation of souvenirs of places, people and experiences in the context of lives lived at the margins of society, politics, tourism flows and urbanisation. Case studies in sustainable tourism illustrate dynamic ways that consumers and suppliers use souvenirs to respond to, resist and (re)interpret global and local influences upon cultures across informal, hybrid and formal economies.

Tourism --- Souvenirs (Keepsakes) --- Keepsakes (Souvenirs) --- Mementos --- Memorabilia --- Collectibles --- Social aspects. --- Culture and tourism --- Ethnotourism --- Tourism and culture --- Social aspects --- cultural preservation. --- destination image. --- experience. --- memory. --- souvenirs. --- sustainability. --- tourism development.

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The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative development strategies should be contemplated. This Special Issue deals with different topics concerning optimal tourism development. Destination management requires further understanding of different issues, such as carrying capacity, income-based optimal supply size, identification and development of optimal market niches, and adaptation or environmental protection strategies. Tourism planning is concerned with the role of economies of agglomeration, i.e., the advantages of spatial clusters vs scattered development. Additionally, support for and investment in innovation, accessibility, and mobility are relevant nowadays. From the stakeholders’ perspective, it is relevant to discuss ways of cooperating and sources of conflicts among different sectors and actors, governance and incentives for sustainable tourism practices, and equity and economic distribution of benefits. Finally, the development of methodological tools for the assessment of optimal tourism development is necessary for policy making, in particular the development of methods that are capable of integrating economic, environmental, and social criteria.

corporate social responsibility --- economic --- environmental and social responsibility --- Internet --- hotel services --- Spain --- healthy architecture --- construction materials --- environment --- radon --- underground building --- heritage building --- real-estate market --- tourist housing --- territorial sustainability --- sustainable tourism --- multicriteria assessment --- geographical information systems --- sustainable destination --- destination image --- marketing strategies --- communication --- segmentation --- rural development --- National Parks --- nature tourism --- public use --- inbound tourism --- China --- air pollution --- PM2.5 --- gravity model --- spatial statistics --- spatial clusters --- Moran’s I --- Getis–Ord G (d) --- LISA --- Extremadura --- tourist recycling behaviour --- environmental barriers --- sociodemographic --- situational --- tourism --- spatial analyses --- cluster analysis --- Ward’s method --- EU --- product innovation model --- transformative tourism experience --- development process design --- core resource identification --- tourism product development

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This book highlights the latest research findings on sustainability within the context of consumer behaviour. It brings together the collaborative work of researchers from Finland, Denmark, USA, the Netherland, Mexico, Korea, Saudi Arabia, Malaysia, Indonesia, Thailand, Taiwan and China to improve our understanding on consumer behaviour and its relationship with sustainable resource consumption. The thirteen chapters in this book focus on different aspects of consumer behaviour and sustainability, including purchase intentions towards recycled products, environment fit hospitality experiences, purchase intentions of recycling items, consumer loyalty, electric vehicle market consumption, consumption of the educational products, revisit intention, online complaint behaviour, consumer and CSR, eco-friendly behaviour, brand trust and social media consumer communication.

Business strategy --- recreationist-environment fit --- guests’ satisfaction --- revisit intention --- guest’ pro-environmental behavior --- green-hotel --- electric vehicle --- theory of planned behavior --- unified theory of acceptance and use of technology --- perceived risk --- intention to use --- religious tourism --- 100 religious attractions --- destination marketing --- consumer behavior --- emotion --- information --- social media --- sustainability practices --- cotton apparel --- sustainable fashion --- dispositional optimism --- explanatory optimism --- eco-friendly tourist behavior --- positive psychology --- green consumer behavior --- customer satisfaction --- online consumer complaining behavior --- hospitality --- cultural differences --- TripAdvisor --- Vietnam --- destination image --- destination regeneration --- consumer --- recycled products --- purchase intention --- VBN theory --- structural equation modeling --- SmartPLS --- corporate social responsibility --- community-based CSR --- community perspectives --- hotel --- legitimacy theory --- entrepreneurial self-efficacy --- perceived lecturers’ entrepreneurial competency --- perceived social support --- entrepreneurial attitude orientation --- flow experience --- loyalty --- GTTT --- electric vehicles --- fashion consciousness --- leadership consciousness --- environmental consciousness --- price consciousness --- interpersonal influence --- market disruption --- luxury --- pre-owned --- purchasing behavior --- second-hand --- sustainability

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This book highlights the latest research findings on sustainability within the context of consumer behaviour. It brings together the collaborative work of researchers from Finland, Denmark, USA, the Netherland, Mexico, Korea, Saudi Arabia, Malaysia, Indonesia, Thailand, Taiwan and China to improve our understanding on consumer behaviour and its relationship with sustainable resource consumption. The thirteen chapters in this book focus on different aspects of consumer behaviour and sustainability, including purchase intentions towards recycled products, environment fit hospitality experiences, purchase intentions of recycling items, consumer loyalty, electric vehicle market consumption, consumption of the educational products, revisit intention, online complaint behaviour, consumer and CSR, eco-friendly behaviour, brand trust and social media consumer communication.

Business strategy --- recreationist-environment fit --- guests’ satisfaction --- revisit intention --- guest’ pro-environmental behavior --- green-hotel --- electric vehicle --- theory of planned behavior --- unified theory of acceptance and use of technology --- perceived risk --- intention to use --- religious tourism --- 100 religious attractions --- destination marketing --- consumer behavior --- emotion --- information --- social media --- sustainability practices --- cotton apparel --- sustainable fashion --- dispositional optimism --- explanatory optimism --- eco-friendly tourist behavior --- positive psychology --- green consumer behavior --- customer satisfaction --- online consumer complaining behavior --- hospitality --- cultural differences --- TripAdvisor --- Vietnam --- destination image --- destination regeneration --- consumer --- recycled products --- purchase intention --- VBN theory --- structural equation modeling --- SmartPLS --- corporate social responsibility --- community-based CSR --- community perspectives --- hotel --- legitimacy theory --- entrepreneurial self-efficacy --- perceived lecturers’ entrepreneurial competency --- perceived social support --- entrepreneurial attitude orientation --- flow experience --- loyalty --- GTTT --- electric vehicles --- fashion consciousness --- leadership consciousness --- environmental consciousness --- price consciousness --- interpersonal influence --- market disruption --- luxury --- pre-owned --- purchasing behavior --- second-hand --- sustainability