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Iedere persoon is uniek. De individualiteit en identiteit van de persoon komt tot uiting via zijn fysieke of morele eigenschappen, karaktertrekken en bijzonderheden die samen zijn persoonlijkheid uitmaken. In het kielzog van de technologische ontwikkelingen op het vlak van fotografie en geluidsopnames, industriële productiemogelijkheden en massamedia hebben persoonlijkheidsaspecten steeds meer aan belang gewonnen in het dagelijkse commerciële rechtsverkeer.Ondanks het economische belang van de commercialisering van persoonlijkheidsaspecten, blijft de juridische theorievorming achterop hinken. Het gevolg hiervan is dat men in persoonlijkheidsrechtelijke aangelegenheden vaak op oneigenlijke wijze concepten en principes uit aangrenzende rechtstakken toepast, zoals het intellectuele eigendomsrecht.Om aan die juridische lacune tegemoet te komen, bespreekt deze uitgave de juridische principes die de commercialisering van persoonlijkheidsaspecten beheersen en naar de gevolgen voor persoonlijkheidsrechtelijke overeenkomsten:het normatief kader voor de commerciële exploitatie, rekening houdend met de oorsprong en fundamentele principes van persoonlijkheidsbescherming. Bijzondere aandacht gaat uit naar de specifieke subjectieve rechten die van belang zijn voor de commerciële exploitatie van persoonlijkheidsaspecten, namelijk de rechten op afbeelding, naam en stem en het gegevensbeschermingsrecht;de “actieve” commercialiseringspraktijk. De leidraad voor de bespreking van het juridische regime voor persoonlijkheidsrechtelijke overeenkomsten is de tweeledige typologie, namelijk het onderscheid tussen attractief en onderscheidend gebruik;de problematiek van de postmortale commercialisering.

Human rights --- Industrial and intellectual property --- Law of civil procedure --- privaatrecht --- Belgium --- auteursrecht --- AVG (algemene verordening gegevensbescherming) --- GDPR --- beeldrecht --- rechten van het individu --- persoonlijkheid --- persoonlijke gegevens --- gegevensverwerking --- eerbiediging van het privé-leven --- gegevensbescherming --- 347.1 --- BPB2107 --- RGPD --- Personenrecht --- Personality (Law) --- Ondernemingen --- Recht en wetgeving --- Droit à l'image --- Droit d'auteur --- Droit commercial --- Personnes (droit) --- Contrats. --- Identité numérique --- Protection de l'information (informatique) --- Droits voisins --- Droit européen --- Belgique --- 347.1 Personenrecht --- Datensicherung --- varnost podatkov --- andmeturve --- ασφάλεια των δεδομένων --- zajištění dat --- dataskydd --- ochrana dat --- databeveiliging --- segurança de dados --- slándáil sonraí --- bezpečnost dat --- безбедност на податоци --- Datensicherheit --- data security --- datu drošība --- gegevensbeveiliging --- aineistoturvallisuus --- sigurnost podataka --- protecção dos dados --- sigurtà tad-data --- сигурност података --- datos protegidos --- sicurezza dei dati --- tietoturva --- zabezpečení údajů --- сигурност на данните --- sécurité des données --- bezpečnosť osobných údajov --- заштита на лични податоци --- bezpieczeństwo danych --- beveiliging van gegevens --- adatbiztonság --- zaštita informacija --- ochrana informací --- duomenų saugumas --- zabezpečení dat --- protezione dei dati personali --- securitate a datelor --- сигурност на податоци --- andmete turvalisus --- zaštita podataka --- tietosuoja --- ochrana údajov --- databeskyttelse --- protecția datelor --- adatvédelem --- përpunim i të dhënave --- Datenschutz --- varstvo podatkov --- protección de datos --- protection des données --- cosaint sonraí --- proteção dos dados --- uppgiftsskydd --- duomenų apsauga --- andmekaitse --- ochrona danych --- datu aizsardzība --- προστασία δεδομένων --- ochrana údajů --- защита на информация --- protezzjoni tad-data --- заштита на податоци --- data protection --- заштита података --- protezione dei dati --- Recht auf Respektierung der Privatsphäre --- тајност на писмата --- teisė į privatumą --- diritto della vita privata --- derecho a la intimidad --- tutela della vita privata --- a magán- és családi élet tiszteletben tartásához való jog --- právo na súkromie --- ochrana soukromého a rodinného života --- recht op privacy --- δικαίωμα σεβασμού της ιδιωτικής ζωής --- dreptul la respectatrea viații private --- õigus eraelu puutumatusele --- ret til privatliv --- right to privacy --- rätt till privatliv --- direito ao respeito da vida privada --- tiesības uz privāto dzīvi --- pravo na privatnost --- oikeus yksityisyyteen --- e drejtë për jetë private --- интегритет на личноста --- право на приватност --- právo na soukromí --- protecção da vida privada --- recht op privé-leven --- droit au respect de la vie privée --- derecho al honor --- rispetto della vita privata --- privatumo apsauga --- beskyttelse af privatlivet --- varstvo zasebnosti --- eraelu puutumatuse kaitse --- Schutz der Privatsphäre --- заштита на приватноста --- protezione della vita privata --- заштита приватности --- ochrana soukromí --- proteção da vida privada --- protection of privacy --- privatlivets helgd --- privātās dzīves aizsardzība --- protección de la vida privada --- προστασία της ιδιωτικής ζωής --- a magánélet védelme --- ochrana súkromia --- prawo do prywatności --- неприкосновеност на частен живот --- yksityisyyden suoja --- mbrojtja e jetës private --- zaštita privatnosti --- protezzjoni tal-privatezza --- cosaint príobháideachais --- protection de la vie privée --- protecția vieții private --- traitement électronique des données --- trattamento elettronico dei dati --- tratamiento electrónico de datos --- elektronické spracovanie údajov --- automatizované spracovanie údajov --- автоматска обработка на податоци --- automatska obrada podataka --- elektronikus adatfeldolgozás --- automatiseeritud andmetöötlus --- automātiskā datu apstrāde --- elektronička obrada podataka --- beeldverwerking --- tratamento de imagem --- elektroniskā datu apstrāde --- automatinis duomenų apdorojimas --- përpunim automatik i të dhënave --- automatic data processing --- electronic data processing --- adatkezelés --- automaatne andmetöötlus --- automaattinen tietojenkäsittely --- επεξεργασία εικόνων --- përpunim elektronik i të dhënave --- prelucrarea automată a datelor --- tratamento eletrónico dos dados --- traitement des images --- tratamento dos dados --- procesarea automată a datelor --- processamento informático --- elaborazione dei dati --- billedbehandling --- elektronické zpracování dat --- procesarea electronică a datelor --- elektrooniline andmetöötlus --- elektronische Datenverarbeitung --- Bildverarbeitung --- elektroninis duomenų apdorojimas --- tratamento de dados --- bildbehandling --- trattamento delle immagini --- automatické zpracování dat --- elektronische gegevensverwerking --- tratamiento de gráficos --- Datenverarbeitung --- обрада података --- obdelava podatkov --- përpunim të të dhënave --- duomenų apdorojimas --- databehandling --- procesarea datelor --- trattamento dei dati --- επεξεργασία δεδομένων --- data processing --- processamento de dados --- proċessar tad-data --- traitement des données --- обработка на данни --- obrada podataka --- обработка на податоци --- tratamiento de datos --- zpracování dat --- tietojenkäsittely --- adatfeldolgozás --- andmetöötlus --- spracovanie údajov --- datu apstrāde --- próiseáil sonraí --- przetwarzanie danych --- matični broj --- osobní data --- JMBG --- osobno ime --- personální údaje --- OIB --- osobni identifikacijski broj --- persondata --- personálie --- asmeniniai duomenys --- dados pessoais --- date personale --- personal data --- személyes adatok --- osobní údaje --- dati personali --- henkilötiedot --- лични податоци --- dane osobowe --- personoplysninger --- asmens duomenys --- isikuandmed --- osobni podaci --- données personnelles --- të dhëna personale --- προσωπικά στοιχεία --- osebni podatki --- лични данни --- osobné údaje --- sonraí pearsanta --- datos personales --- personuppgifter --- personas dati --- persönliche Daten --- data personali --- лични подаци --- conduct --- личностна идентичност --- характер (личност) --- карактерна особеност --- cecha osobowości --- karakteregenskab --- identidade pessoal --- yksilöllisyys --- osebna identiteta --- individualitet --- личен идентитет --- karakter --- karattru (personalità) --- karatteristika tal-personalità --- temperamentti --- iseloom --- správanie --- käyttäytyminen --- identité personnelle --- individuelle Identität --- identidade individual --- Persönlichkeitszug --- identité individuelle --- individuaalsus --- raksturs (personība) --- Verhalten --- chování --- συμπεριφορά --- izturēšanās --- egyéniség --- osobnostná identita --- charakter (osobowość) --- caractère --- identità individwali --- individuaalne identiteet --- rasgo personal --- karaktär --- charakter (osobnosti) --- identitate individuală --- identità personali --- individual identity --- charakter (osobnosť) --- individuální identita --- traço de personalidade --- personale Identität --- character (personality) --- χαρακτήρας (προσωπικότητα) --- individualitate --- carácter --- temperament --- individualidade --- tempérament --- individualitāte --- identidad individual --- comportamiento --- поведение --- elgsena --- identitet personal --- personības iezīme --- προσωπική ταυτότητα --- osobnostní identita --- persoonlijke identiteit --- ταμπεραμέντο --- temperaments --- карактер --- beteende --- личностна черта --- charakteris --- comportament --- индивидуална идентичност --- trait de la personnalité --- gedrag --- adfærd --- individwalità --- individuality --- ličnost --- ατομικότητα --- individualiteit --- behaviour --- individualidad --- individuálna identita --- osobnostní rys --- henkilökohtainen identiteetti --- asmeninės savybės --- osobine ličnosti --- osobni identitet --- identiteet --- individualita --- individualità --- identità individuale --- tożsamość osobista --- personal identity --- personality trait --- Temperament --- identità personale --- ατομική ταυτότητα --- identitate personală --- identiteetti --- ponašanje --- indywidualność --- personlig identitet --- trăsătură a personalității --- темперамент --- Individualität --- käitumine --- imġiba --- tipar i personalitetit --- značaj --- tratti della personalità --- luonteenpiirteet --- sjellje --- caráter (personalidade) --- temperamento --- carattere --- индивидуалност --- karakter (personalitet) --- vedenje --- črty osobnosti --- identitet individual --- osebnostna poteza --- zachowanie --- χαρακτηριστικό της προσωπικότητας --- temperamentas --- egenskaper --- personalidad --- personīgā identitāte --- comportamento --- Charakter (Persönlichkeit) --- caracter (personalitate) --- osebnost --- personality --- личност --- personnalité --- személyiség --- personība --- personlighed --- personalità --- isiksus --- Persönlichkeit --- personalitate --- personaje --- asmenybė --- persoonallisuus --- προσωπικότητα --- pearsantacht --- osobowość --- osobnosť --- osobnost --- personalitet --- personlighet --- personalidade --- isiku õigused --- yksilön oikeudet --- gëzimi i të drejtave politike --- fundamental freedom --- rechten van de burger --- liberdades essenciais --- egyének jogai --- asmens teisės --- liberté fondamentale --- personlig frihed --- Grundfreiheiten --- pagrindinė laisvė --- perusvapaudet --- liri personale --- persönliche Freiheit --- openbare vrijheden --- prava građana --- piliečių teisės --- základní svobody --- osobná sloboda --- права на индивида --- direitos do indivíduo --- personlig frihet --- pamatintereses --- diritti del cittadino --- forfatningsmæssig frihedsrettighed --- derecho del individuo --- libertad individual --- personligt retsværn --- лични права и слободи --- libertades fundamentales --- лични права --- grundläggande friheter --- ατομικές ελευθερίες --- βασικές ελευθερίες --- liri themelore --- fri- och rättigheter --- права на поединците --- alapvető szabadságok --- liberté publique --- põhivabadused --- isiku vabadus --- liberdades públicas --- drittijiet tal-individwu --- права на индивидуата --- diritti della persona --- libertà fondamentali --- libertà individuale --- уживање политички права --- personenrecht --- protezione del cittadino --- pilsoņu tiesības --- pravice posameznika --- práva jednotlivce --- základné slobody --- ατομικά δικαιώματα --- persoonlijke vrijheid --- θεμελιώδεις ελευθερίες --- derecho de la personalidad --- Persönlichkeitsrecht --- naudojimasis politinėmis teisėmis --- libertà pubbliche --- rights of the individual --- poliittisten oikeuksien nautinta --- drepturile individului --- personal freedom --- individuell frihet --- indivīda tiesības --- práva osobnosti --- derechos constitucionales --- droit de la personnalité --- személyes szabadságjogok --- diritto della personalità --- poliitiliste õiguste omamine --- polgári szabadságjogok --- práva jednotlivca --- alapvető szabadságjogok --- individets rettigheder --- individens rättigheter --- využívanie politických práv --- droit de l'individu --- liberdade individual --- politisko tiesību esamība --- pamatbrīvības --- kodaniku õigused --- yksilön vapaus --- liberdade fundamental --- prava pojedinca --- bescherming van de burger --- cearta an duine aonair --- diritto dell'individuo --- fundamentele vrijheid --- enjoyment of political rights --- direito dos cidadãos --- pilntiesīgs pilsonis --- të drejta themelore --- liberté individuelle --- Recht des Einzelnen --- citizens' rights --- temeljne slobode --- основни права и слободи --- Freiheit der Person --- üksikisiku õigused --- asmens laisvė --- të drejtaë e shtetasve --- práva občanov --- prawa jednostki --- personas tiesības --- direitos fundamentais --- drittijiet fundamentali --- pamattiesības --- temeljne pravice --- grundläggande rättigheter --- индивидуални права --- derechos fundamentales --- cearta bunúsacha --- Grundrechte --- temeljna prava --- основни права --- fundamental rights --- základné práva --- pagrindinės teisės --- drepturi fundamentale --- perusoikeudet --- diritti fondamentali --- θεμελιώδη δικαιώματα --- лична права --- grundlæggende rettigheder --- prawa podstawowe --- të drejtat e individit --- alapvető jogok --- základní práva --- droits fondamentaux --- põhiõigused --- személyhez fűződő jog --- право на сопствен лик --- kuvaa koskeva oikeus --- Bildnisrecht --- teisė į asmens atvaizdą --- право на сопствен изглед --- Recht an der eigenen Abbildung --- recht op afbeelding --- dreptul la imagine --- retten til et portræt --- δικαίωμα στην εικόνα --- prawo do wizerunku --- право на сопствени лик --- право на ползване върху лично изображение --- diritto all'immagine --- right of personal portrayal --- právo na ochranu podobizne --- õigus isikuportreele --- teisė į atvaizdą --- ceart chun léiriú pearsanta --- e drejtë për imazh vetjak --- rätten till egen bild --- pravo na osobnu sliku --- право на личен изглед --- oikeus kuvaan --- derecho a la imagen --- tiesības uz grafisko atveidojumu --- direito à imagem --- pravica do osebne podobe --- dritt għall-immaġni --- droit à l'image --- a személyes képmáshoz fűződő jog --- Recht am eigenen Bild --- právo na ochranu podoby --- јавно прикажување --- aanspraak --- diritto di copia --- droits voisins --- репродукција --- blakustiesības --- јавно изведување --- Copyright --- disciplina sul diritto d'autore --- радиодифузно емитување --- συγγραφικό δικαίωμα --- изнајмување --- јавно пренесување --- direito moral --- derecho de autor --- autorský zákon --- tilgrænsende rettigheder --- gretutinė teisė --- droit moral --- дистрибуција --- diritto di riproduzione --- tutela delle opere d'ingegno --- upphovsrätten närstående rättigheter --- Urheberrechtsschutz --- copyright --- diritto dell'ideatore --- accessory right --- drepturi colaterale --- evasione dei diritti d'autore --- diritto morale --- πνευματικά δικαιώματα --- derecho moral del autor --- јавно изложување --- prístupové práva --- diritto d'inventore --- преработување --- ophavsret --- e drejtë dytësore --- издавање --- diritto patrimoniale d'autore --- право на умножување --- drittijiet tal-awtur --- autorské práva --- droit d'auteur --- e drejtë autori --- szerzői jog --- prawo autorskie --- autoriaus teisė --- cóipcheart --- δικαίωμα πνευματικής ιδιοκτησίας --- autoriõigus --- autorsko pravo --- drept de autor --- авторско право --- autorské právo --- Urheberrecht --- tekijänoikeus --- diritto d'autore --- upphovsrätt --- direito de autor --- derechos de autor --- forfatterret --- ауторско право --- autortiesības --- avtorska pravica --- grondrechten. --- eerbiediging van het privé-leven --- Allemagne --- France --- Suisse --- Portraits --- Persons (Law) --- Personnes (Droit) --- Intellectual property --- Propriété intellectuelle --- Law and legislation --- Comparative law --- Droit comparé --- Personality --- Personnalité --- Droit --- Droit de la personnalité