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Human perceptions, decision-making and (pro-) environmental behaviour are closely connected. This Research Topic focuses on bringing together perceptions and behaviour for sustainable coastal and island marine resource use systems. Management and governance of (large and small-scale) coastal marine resource use systems function in highly complex social and ecological environments, which are culturally embedded, economically interest-led and politically biased. Management processes therefore have to integrate multiple perspectives as well as perception-driven standpoints on the individual as well as the decision-makers’ levels. Consequently, the analysis of perceptions has developed not only as part of philosophy and psychology but also of environmental science, anthropology and human geography. It encompasses intuitions, values, attitudes, thoughts, mind-sets, place attachments and sense of place. All of these influence human behavior and action, and are collected or are available within the respective marine resource use system, which may support the livelihood of a large part of the local population. Management and governance are not only about mediating between resource use conflicts or establishing marine protected areas, they deal with people and their ideas and perceptions. Understanding the related decision-making processes on multiple scales and levels hence means much more than economically assessing the available marine resources or existing threats to the associated system. Over the past decade, there has been a growing inter- and transdisciplinary international community becoming interested in research which integrates perceptions of coastal and inland residents, local and regional stakeholder groups, as well as resource and environmental managers and decision-makers. By acknowledging the importance of the individual perspective and interest-led personal views, it became obvious how valuable and important these sources of information are for coastal research. An increase of research effort spent on the link between perceptions and behaviour in marine resource use systems is thus both timely and needed. By offering a diversity of inspiring and comprehensive contributions on the link between perceptions and behaviour, this Research Topic aspires to critically enlighten the discourse and applicability of such research for finding sustainable, locally identified, anchored and integrated marine resource use pathways.

marine resource use --- perceptions --- decision-making process --- stakeholder interactions --- coastal communities --- qualitative research --- community-based marine management

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This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact

perceptions --- marine resource use --- qualitative research --- decision-making process --- Coastal communities --- community-based marine management --- Stakeholder interactions

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Traditionally, market research has been linked to data obtained from respondents' self-reporting using a variety of methods such as questionnaires, focus groups and in-depth interviews. However, the factors that influence decision-making in consumer behaviour are sometimes beyond our consciousness and cannot be detected with more traditional research methods. To do this, a new field of study has emerged halfway between behavioural psychology, economics and consumer behaviour. It is called neuromarketing. The objective of this technique is to capture the brain activity generated by a response to a commercial stimulus using different neuroscientific tools. From this perspective, the aim of this final thesis is firstly to analyse the concept of neuromarketing in order to better understand it, but also to know concretely what it encompasses. The opportunities and threats of this technique will be highlighted, as well as the expectations. Next, it will be interesting to define the influence that neuromarketing has on the methodology used and the relationship it has with more traditional techniques. Is it complementary, dependent or a substitute for them? Finally, the circumstances in which neuromarketing is more effective will be revealed. To reach this result, a review of the scientific literature was first carried out in order to immerse oneself in the theoretical concepts. Then 11 experts in the fields of neuromarketing but also enterprises in the field of fast-moving consumer goofs (FMCG) were interviewed according to a qualitative study with semi-directive interviews. The opinions were compiled and will be critically analysed and compared to the theory in the last part of this work with the software Nvivo. For example, this research has revealed the following. The sample size is generally smaller in neuromarketing and may lead to a failure to validate and result in a non-representative sample. The cost of these studies is currently still very high and the most efficient devices are not easily accessible. But this will be a challenge for the future of neuromarketing, it is hard to democratize and become more accessible, everywhere for everyone, for example by means of smaller embedded software. To conclude, I would say that neuromarketing is inseparable from more traditional research methods. They complement each other and guarantee an overview by bringing different information from different tools. This can therefore represent a contribution if these two entities do not converge in the same direction.

Neuromarketing --- Consumer neuroscience --- Neuroimaging --- Brain activity --- Cognitive responses --- Decision-making process --- Emotions --- Sciences économiques & de gestion > Marketing

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"Rarely do we examine our decisions to consider the psychology of our decision-making. Instead, we often make decisions by instinct, which relies on cognitive bias. But we can develop self-knowledge about our decision-making styles, learn how biases cloud judgment and decision-making, and can counter bias to make better big decisions"--

Decision making. --- Problem solving. --- AREA method, decision-making process, psychology of decision making, making better business decisions, teambuilding, how to make big decisions, cognitive bias.

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Intimate partner violence affects 36 percent of women in Sub-Saharan Africa. This paper examines the relationship between decision making within couples and the incidence of intimate partner violence across 12 African countries. Using the wife's responses to survey questions, the analysis finds that compared with joint decision making, sole decision making by the husband is associated with a 3.3 percentage point higher incidence of physical intimate partner violence in the last year, while sole decision making by the wife is associated with a 10 percentage point higher incidence. Similar patterns hold for emotional and sexual violence. When the husband's report of decision making is included in the analysis, joint decision making emerges as protective only when spouses agree that decisions are made jointly. Notably, agreement on joint decision making is associated with lower intimate partner violence than agreement on decision making by the husband. Constructs undergirding common intimate partner violence theories, namely attitudes toward violence, similarity of preferences, marital capital, and bargaining, do not explain the relationship. The results are instead consistent with joint decision making as a mechanism that allows spouses to share responsibility and mitigate conflict if the decision is later regretted.

Africa Gender Policy --- Decision Making Process --- Gender --- Gender and Development --- Gender and Social Development --- Gender Innovation Lab --- Intimate Partner Violence --- Intrahousehold Bargaining --- Social Cohesion --- Social Conflict and Violence --- Social Development --- Violence Against Women --- Women and Development