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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.

Advertising --- Social aspects --- History --- Americanization. --- Anglo-American relations. --- British advertising. --- J Walter Thompson. --- JWT London. --- TV commercials. --- affluence. --- cultural critics. --- documentary film. --- hard sell advertising. --- market research. --- mass consumption. --- mass housewife. --- television advertising. --- trans-Atlantic relations.

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Siegfried Kracauer, Walter Benjamin, and Theodor W. Adorno-affiliated through friendship, professional ties, and argument-developed an astute philosophical critique of modernity in which technological media played a key role. This book explores in depth their reflections on cinema and photography from the Weimar period up to the 1960's. Miriam Bratu Hansen brings to life an impressive archive of known and, in the case of Kracauer, less known materials and reveals surprising perspectives on canonic texts, including Benjamin's artwork essay. Her lucid analysis extrapolates from these writings the contours of a theory of cinema and experience that speaks to questions being posed anew as moving image culture evolves in response to digital technology.

Motion pictures. --- Kracauer, Siegfried, --- Benjamin, Walter, --- Adorno, Theodor W., --- Criticism and interpretation. --- 20th century cinema. --- 20th century cultural critics. --- 20th century photography. --- american film history. --- books for film enthusiasts. --- books for movie critics. --- cinema and photography. --- cinema and technology. --- cinema studies. --- critical theory. --- digital technology and film. --- european philosophers. --- evolution of cinema. --- famous film critics. --- film criticism. --- film history. --- film theorists. --- history of digital technology. --- history of movies. --- motion picture history. --- movie and video history. --- technology and film. --- technology.