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Kom je vaak in aanraking met merken en hun visuele communicatie maar ben je geen designer? Wil je beter begrijpen hoe merken communiceren? Moet je vaak designers aansturen of wil je zelf aan de slag? Dit boek bouwt een brug tussen business en creativiteit. Om de ruis in visuele communicatie zoveel mogelijk weg te werken en het creatieve proces vlotter te laten verlopen, biedt dit boek managers en grafisch ontwerpers een gemeenschappelijke taal om te communiceren over hun designnoden. Komen aan bod: de basisprincipes van branding & design, het creëren van een grafisch sterk merk, van positioneren tot het merk presenteren, en tips en tricks om je ontwerp te verbeteren. De auteurs bekijken de perspectieven van zowel de klant, de designers als de managers, geven inzicht in de achterliggende gedachten en belichten de verschillende belangen. Deze handleiding richt zich tot iedereen die meer inzicht wil in grafisch ontwerp om zijn merk, product of dienst kracht bij te zetten, zoals projectmanagers, accountmanagers, marketingmedewerkers, communicatiediensten, starters, ondernemers? Daarnaast biedt Brand design & graphic identity interessante inzichten voor ontwerpers die samenwerken met managers. Bron : Brand design & graphic identity
Product strategy --- merken --- merkartikelen --- merkimago --- vormgeving --- imago --- marketingtoepassingen --- Branding --- Design --- Reclamemanagement --- Grafische sector --- Creativiteit --- Merkbeleid --- Merken --- Bedrijfsimago --- Applied marketing --- grafische vormgeving --- creative design --- digital design
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creative/affective experiences --- creative content providers --- creative design and advertising --- creative domotics --- creative experience providers --- creative industries --- Disruptive technologies --- Internet entertainment industry --- Interactive computer systems --- Internet entertainment industry. --- Interactive computer systems. --- Disruptive technologies. --- Disruptive innovations --- Technological innovations --- Computer systems --- Online data processing --- Entertainment industry, Internet --- Internet industry --- Technology - General --- creative content providers --- creative/affective experiences --- Engineering sciences. Technology
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This book unveils the importance of micro, small, medium, and large firms for fostering open innovation, using methodological designs based on both qualitative and quantitative approaches. Several dimensions of the inbound and outbound open innovation strategies and practices are explored, in the scope of University–University, University–Industry, and University–Society relations.
Film, TV & radio --- innovation --- creative design --- creativity education --- knowledge acquisition --- teamwork --- business cycle surveys --- economic cycle --- SMEs --- open innovation --- absorptive capacity --- collaboration --- joint research unit --- exploitation --- technological innovation --- proactive innovation --- reactive innovation --- firm performance --- manufacturing industry --- contract length --- firm innovation --- agency cost theory --- manufacturing firms --- regional clusters --- open innovation intermediary --- innovation ecosystem --- 4th industrial revolution --- innovation policy --- biotechnology --- agri-food sector --- R& --- D collaboration --- bioeconomy --- eco-innovation --- inbound --- outbound --- customer relationship management (CRM) --- relational capital (RC) --- Yemeni SMEs --- performance --- market knowledge --- multi-actor engagement --- dynamic marketing engagement --- business performance --- use of e-commerce --- manufacturing SMEs --- organizational --- environmental --- industry 4.0 --- DWT-digital work transformation --- servitization --- networked innovation --- SME innovation --- push-pull strategies --- family business --- food industry --- systematic literature review --- structured survey --- perspectives and trends
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