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Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.

Business communication. --- Social responsibility of business. --- Corporate Responsibility --- Corporate Sustainability --- Business Ethics --- Marketing --- Communication --- Stakeholder Management

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With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification & Definition of the problem -Ideation & Evaluation of the solutions -Testing & Enrichment of the solutions -Implementation of the solutions & Green Marketing

Green marketing. --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects --- Economics --- sustainability --- innovation --- corporate responsibility --- sustainable change

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Unternehmen in Profit- und Sozialwirtschaft tragen ökonomische, ökologische und soziale Verantwortung, auch als Corporate Social Responsibility bezeichnet. Um dieser - ggf. auch durch Kooperationen - entsprechen zu können, bedarf es Aushandlungsprozesse, kluger Wirtschafts- und Sozialkonzepte, Unternehmenskonzepte und Wege zur Verankerung des nachhaltigen Leitbilds in den Institutionen. Der Band setzt dazu Impulse für die Profit- und Sozialwirtschaft. Companies of profit- and social economy bear ecological, social and economic responsibility (Corporate Social Responsibility). In order to comply with these responsibilities - in circumstances by cooperation - it needs content-related negotiation processes, wise economic- and social political conceptions, business concepts and ways to incorporate Corporates Social Responsibility/Sustainability as guiding principle in the institutions. The articles in this book are providing impulses for these aspects - regarding economic and social economy.

Social responsibility of business. --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects --- Business Ethics --- Collective Action --- Corporate Citizenship --- Corporate Responsibility --- Management Systems --- Managementsysteme --- Nachhaltigkeit --- Organisationsentwicklung --- Organizational Development --- Social Cooperations --- Soziale Kooperationen --- Sustainability --- Unternehmensethik --- Unternehmensverantwortung --- Wirtschaftsethik

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This comprehensive review of public governance in Spain finds that it shares with other OECD countries the need for a whole-of-government approach to reform. This is especially needed given Spain’s high degree of decentralisation and institutional fragmentation throughout the public sector. The experience of OECD countries with administrative reform is that it is successful when it is not perceived as a one-off exercise, but rather as a process of continuous improvement to constantly identify waste, shortcomings, and opportunities to do things better. This is particularly relevant for the public administration to become a positive influence for growth and overcome the effects of the financial crisis Spain has been through.

Social responsibility of business. --- Management --- Business & Economics --- Management Styles & Communication --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Social responsibility --- Business ethics --- Issues management --- Social aspects --- Spain

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Social responsibility of business --- duurzaam ondernemen --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects