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659.1 --- Reclame handboeken --- Reclame opvattingen misvattingen technieken adviezen --- Reclamebureaus media marketing copywriters --- 369.4 --- PR --- reclame --- 659.113 --- advertenties --- direct marketing --- marketing --- planning --- promotie --- reclamecampagnes --- verkoop --- Publiciteit. Reclame --- public relations --- bedrijfseconomie, reclame, algemeen --- Planning en management van publiciteit --- #ECO:03.14:industrie en onderneming marketing --- Piet Bogaards --- E930659.jpg --- Reclame ; handboeken --- Reclame ; opvattingen ; misvattingen ; technieken ; adviezen --- Reclamebureaus ; media ; marketing ; copywriters --- Advertising. Public relations --- #KVHA:Reclame --- 766.01 --- Reclame
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Cet ouvrage présente le travail graphique de l'artiste Dirk Rudolph.
Rudolph, Dirk --- Graphisme --- Illustration --- Publicité --- Grafische vormgevers ; reclame ; 1985-2000 ; Dirk Rudolph --- Digitale kunsten ; toegepaste --- 766.07 --- Grafische vormgeving ; muziekindustrie ; promotiemateriaal --- Hoezen ; grammofoonplaten ; audio cd's --- 766:681.3 --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Gebruiksgrafiek ; digitale ; webtoepassingen ; computerprogramma's --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars
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Verschuuren, Charles II --- 766.07 --- Charles Verschuuren 1891-1955 (° Tilburg, Nederland). Emigreerde in 1922 naar New York --- Grafische vormgevers ; affiches ; 1915-1922 ; Charles Verschuuren --- Reclame- en culturele affiches ; Nederland --- 769.91 <492> --- 769.91 <492> Prentenverzamelingen: affiches; posters; uithangborden--Nederland --- Prentenverzamelingen: affiches; posters; uithangborden--Nederland --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Verschuuren, Charles, --- Exhibitions --- Affiches --- Vormgeving --- Affiche --- China --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars
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Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.Bron: www.standaardboekhandel.be
766.07 --- 766:003.628 --- 659.1.01 --- Grafische vormgevers ; 2008 ; Wally Olins --- Merken ; merkwaarde ; merk en ontwerp --- Grafische vormgeving ; logo's ; bedrijven en maatschappijen --- Reclame ; handboeken ; theorie ; praktijk --- Olins, Wally °1930 (°Londen, Groot-Brittannië) --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Gebruiksgrafiek ; pictogrammen, beeldmerken --- Reclamemethoden en -methodieken --- Branding --- Marketing --- Marketingbeleid --- Marketingstrategieën --- Marketingstrategie --- Financiewezen --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars
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ed. Ian White --- reclame --- reclamevormgeving --- copywriting --- copywriters --- Abbott David --- Bevins John --- Brignull Tony --- Cooke Marty --- Cox Tony --- Delaney Tim --- Dicketts Simon --- Durfee Jim --- Fishlock Paul --- Foster Richard --- French Neil --- Hayden Steve --- Henry Steve --- Henry Susie --- Holmes Adrian --- Hunt Lionel --- Lescarbeau Mike --- Levenson Bob --- Lowther James --- Marcantonio Alfredo --- McCabe Ed --- Mellors Tim --- Nokes Barbara --- 'Shea Chris --- Riley Tim --- Rutherford Andrew --- Salmon John --- Silverman Paul --- Sinha Indra --- Stingley John --- Sullivan Luke --- Thomas Tom --- 766.02 --- Advertentie --- Reclame --- Reclamebeïnvloeding --- Reclamecampagne
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Advertising. Public relations --- Sociology of occupations --- Sociology of the family. Sociology of sexuality --- Belgium --- vrouwenstudies --- sociologie --- reclameboodschappen --- gender --- ideologie --- vrouwenemancipatie --- reclame en sekseverschillen --- Fé (reclamebureau) --- 659.1 --- 766.07 --- Kunst ; van vrouwen --- Reclame ; onderzoek ; perceptieverschillen man-vrouw --- Reclamebureaus ; België ; communicatiebureau Fé --- 369.4 --- Fé --- reclame --- reclamebureaus --- vrouwen --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- bedrijfseconomie, reclame, algemeen --- Reclame. Public relations --- Communicatie --- Reclamebureaus --- Trends --- Vrouwen --- Mannen --- Gender --- Reclame --- Provincie West-Vlaanderen --- Reclamebureau --- Trend --- Vrouw --- Man --- Kunst --- Ondernemerschap --- Poëzie --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars --- Publicity --- Attitudes --- Professions --- Book --- Sex differences --- Experiences --- Reclamepsychologie
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"With its more than 20-year history, ART+COM continues to play a central role in defining the international forefront of spatial media communication. The studio is setting the standard of excellence in the development of projects at the intersection of art, media, design, and technology. ART+COM is particularly skilled at presenting brands and content both effectively and playfully so that they resonate on an emotional level. A prime example here is the Kinetic Sculpture that the company created for BMW, for which the company has won an impressive range of awards including Clios, a Cannes Lions, Art Directors Club Awards, and a Gold German Design Award. In ART+COM: Media Spaces and Installations the group presents its quintessential work with new media as well as insights based on its perspectives and experience. The book features detailed documentation of projects for clients such as DaimlerChrysler, Esprit, and Deutsche Bank as well as the agencýs own work that has been exhibited at renowned museums including the Centre Pompidou and the Shanghai Art Museum, and at the Venice Biennale. The broad range of examples and comprehensive texts explain concepts, working methods, and implementation. Links to each project lead to specially created websites with additional film and image material. ART+COM: Media Spaces and Installations presents a range of versatile new possibilities offered by the strategic merging of communication, design, and technology and provides a compelling look into the future of new media. It is geared toward anyone who is interested in new media, interactivity, visualization, media art, and the digital world."--Publisher description.
digitale vormgeving --- Advertising. Public relations --- installatiekunst --- Art --- installations [visual works] --- Product strategy --- computer art [visual works] --- New media art. --- Installations (Art) --- Technology and the arts. --- Arts facilities. --- 766.07 --- Performing arts facilities --- Civic centers --- Arts and technology --- Arts --- Installation art --- Art, Modern --- Environment (Art) --- Arts, Modern --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- ART+COM (Firm) --- New media art --- Technology and the arts --- Arts facilities --- 766:659.12 --- 766:725.21 --- 749.07 --- 069.53 --- Communication Design --- Retail design ; winkelinrichtingen --- Present --- Gebruiksgrafiek ; ontwerp en vormgeving van reclame --- Gebruiksgrafiek ; reclame voor winkels, merken --- Meubelontwerpers ; designers ; interieurarchitecten --- Museologie ; collecties ; techniek van het tentoonstellen --- Communication Design ; 1988-2011 ; Art + Com Studios --- Visuele en auditieve communicatie --- Media sculpturen en installaties --- Art+COM (Firm) --- 766.12.07 --- Grafische industrie en ontwerp ; drager ; digitaal ; webdesigners, digitale designers & bedrijven --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars --- kunst en technologie --- kunst en wetenschap
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Kritische analyse van feiten en mythen in de hedendaagse reclamebranche.
reclame --- commercials [oral or performed works] --- Advertising. Public relations --- reclameboodschappen --- Advertising --- Publicité --- 659 --- 659.1 --- 658.81.5 --- #gsdbS --- media --- #A0109A --- 693 Handelsreclame --- Reclame ; opvattingen ; misvattingen ; technieken --- Reclamebureaus ; media ; marketing ; copywriters --- 659.1.01 --- Bruno Vanspauwen --- België --- reclamebureaus --- reclamevormgeving --- 766.01 --- BE / Belgium - België - Belgique --- 380.53 --- 650 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Reclame. Advertising. Merchandising --- Reclamemethoden en -methodieken --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Reclame - Public relations --- Theorieën en grondbeginselen. Management --- Reclame --- Praktijk --- Reclame-praktijk --- 360 --- marketing --- pers en communicatie --- presse et communication --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica --- Marketing
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copywriting --- Advertising. Public relations --- reclameteksten --- reclameboodschappen --- Marketing --- reclamevormgeving --- advertenties --- marketingcommunicatie --- Copywriting --- Reclame --- Beroepen --- Tekstschrijven --- 659.123 --- 766:659.123 --- Grafische vormgeving ; reclame ; affiches --- Reclameteksten ; copywriters ; beroep --- 766.02 --- 766.036 --- Bakker Joeri --- Bresser Reinier --- Floor Rob --- Gerritsen Monique --- Hamersma Harold --- Hekket Fred --- Horvath Martijn --- Koopal Diederick --- Kramer Johan --- Kuijper Aad --- Meijer Ron --- Moltzer Hans --- Obdeijn Harry --- Prins Jim --- Roorda Eugène --- Roozendaal Henk --- Rosier Céline --- Sterrenburg Kees --- Toorenaar Jaap --- Ubachs Wim --- Walvisch Ron --- Wünsch Erik --- Zeehandelaar Peter --- onder redactie van Karin van Gilst en Harold Hamersma --- reclame --- van Walbeek Hans --- van der Wijk Peter --- 369.4 --- Reclameteksten. Kopij --- Gebruiksgrafiek ; reclameteksten ; kopij --- bedrijfseconomie, reclame, algemeen --- Beroep --- Waardering --- Verpleegkunde --- 766.31.071(492) --- Grafische industrie en ontwerp ; beeld ; reclame ; beroep ; Nederland
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Cassandre, A. M, --- 766 <44> --- 769.91 <44> --- 74/76.07 CASSANDRE, A.M. --- 766.07 --- 7.07 --- 76.07 --- Affiches ; posters ; 20ste eeuw ; Cassandre --- Grafische vormgeving ; reclame ; affiches ; 20ste eeuw --- Cassandre (pseudoniem van Adolphe Jean-Marie Mouron) 1901-1968 (°Charkov, Oekraïne) --- Mouron, Adolphe Jean-Marie --- Theaterdecors --- Theaterkostuums --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Frankrijk --- Prentenverzamelingen: affiches; posters; uithangborden--Frankrijk --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Kunstenaars met verschillende disciplines, niet traditioneel klasseerbare, conceptuele kunstenaars A - Z --- Grafische kunst ; grafische kunstenaars A-Z --- Cassandre, A. M. --- Criticism and interpretation --- Cassandre, A. M., --- Criticism and interpretation. --- 769.91 <44> Prentenverzamelingen: affiches; posters; uithangborden--Frankrijk --- 766 <44> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Frankrijk --- grafische vormgeving --- posters --- affiches --- graphic design --- Cassandre, A.M. --- 74/76.07 CASSANDRE, A.M --- Cassandre, A. M.. --- Mouron, Adolph Jean Marie --- 766.31.07 --- Grafische industrie en ontwerp ; beeld ; reclame ; reclamebureau's, copywriters, art directors, reclameschilders ; affichekunstenaars
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