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The brand handbook
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ISBN: 9780500514085 Year: 2017 Publisher: London Thames & Hudson

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Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.Bron: www.standaardboekhandel.be

The copy book: how 32 of the best advertising writers in the world write their advertising
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ISBN: 2880462584 Year: 1995 Publisher: United Kingdom D&AD


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Fé.losofie ; Fé.nomenaal
Authors: ---
ISBN: 9044504207 Year: 2003 Publisher: Breda De Geus


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Art + com : media spaces and installations
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ISBN: 9783899552850 3899552857 Year: 2011 Publisher: Berlin Gestalten

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"With its more than 20-year history, ART+COM continues to play a central role in defining the international forefront of spatial media communication. The studio is setting the standard of excellence in the development of projects at the intersection of art, media, design, and technology. ART+COM is particularly skilled at presenting brands and content both effectively and playfully so that they resonate on an emotional level. A prime example here is the Kinetic Sculpture that the company created for BMW, for which the company has won an impressive range of awards including Clios, a Cannes Lions, Art Directors Club Awards, and a Gold German Design Award. In ART+COM: Media Spaces and Installations the group presents its quintessential work with new media as well as insights based on its perspectives and experience. The book features detailed documentation of projects for clients such as DaimlerChrysler, Esprit, and Deutsche Bank as well as the agencýs own work that has been exhibited at renowned museums including the Centre Pompidou and the Shanghai Art Museum, and at the Venice Biennale. The broad range of examples and comprehensive texts explain concepts, working methods, and implementation. Links to each project lead to specially created websites with additional film and image material. ART+COM: Media Spaces and Installations presents a range of versatile new possibilities offered by the strategic merging of communication, design, and technology and provides a compelling look into the future of new media. It is geared toward anyone who is interested in new media, interactivity, visualization, media art, and the digital world."--Publisher description.


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Waarom reclame niet werkt
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ISBN: 9020944002 9789020944006 Year: 2001 Publisher: Tielt Lannoo

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Kritische analyse van feiten en mythen in de hedendaagse reclamebranche.


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Het copyboek : 24 en 1 copywriters over hun vak
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ISBN: 9014060084 Year: 1998 Publisher: Alphen aan den Rijn Adfo Specialist Group


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A. M. Cassandre: affiches, arts graphiques, théâtre
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ISBN: 2605000710 9782605000715 Year: 1985 Publisher: Genève: Skira,

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