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Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

Mayas --- Fashion --- Intellectual property infringement --- Clothing trade --- Maya Indians --- Mayans --- Indians of Central America --- Indians of Mexico --- Style in dress --- Clothing and dress --- Infringement of intellectual property --- Intellectual property --- Apparel industry --- Clothiers --- Clothing industry --- Fashion industry --- Garment industry --- Rag trade --- Textile industry --- Tailors --- Employment --- Social aspects --- Economic aspects --- Law and legislation --- Moral and ethical aspects --- E-books --- affordable fashion. --- anthropologists. --- branded clothes. --- branded clothing. --- clothing brands. --- clothing. --- consumers. --- copy cat. --- crime. --- criminal. --- culture. --- designer knockoff. --- designer. --- ethics. --- fashion industry. --- fashion. --- faux fashion. --- global. --- guatemala. --- high end. --- indigenous. --- intellectual property. --- international trade. --- knockoff fashion. --- making money. --- maya. --- money. --- piracy. --- political. --- politics. --- popular brands. --- poverty. --- south america. --- style. --- stylish. --- survival.