Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In the context of this thesis, a descriptive research was performed to decipher if digital video storytelling has an impact on the consumer experience. This study focuses on the affective, the cognitive and the visit intentions dimensions of the customer experience. Additionally, the elements of celebrity identification and destination tourism within the context of storytelling were discussed to fathom if these elements influence the consumer experience.

storytelling --- digital video storytelling --- consumer experience --- narrative transportation --- destination --- celebrity --- tourism --- Sciences économiques & de gestion > Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

consumer emotional journey --- Consumer behavior --- marketing 3.0 --- co-creation --- consumer 3.0 --- marketing 4.0 --- mobile --- online --- consumer experience

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

Tourism. --- Tourism --- Leisure industry --- Tourisme --- Loisirs --- Management. --- Gestion --- Industrie --- Leisure recreation. --- Tourism -- Management. --- Leisure recreation --- Geography --- Earth & Environmental Sciences --- Travel & Tourism --- Management --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Economic aspects --- Service industries --- National tourism organizations --- Travel --- E-books --- consumer behaviour. --- consumer experience. --- experience economy. --- experience management. --- tourist behaviour. --- tourist experience. --- visitor experience.