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En el país existen pocas indagaciones sobre el texto publicitario. Es por esta razón que la presente investigación pretende realizar desde una perspectiva de género, un análisis de contenido de los tipos de anuncio, la sintaxis y el lenguaje, que durante 100 años (entre 1916 y 2015) ha utilizado la publicidad en la revista Cromos. El diseño metodológico contempla la elaboración de dos líneas de tiempo: una identificando el tratamiento del texto publicitario en la revista y otra ubicando las diferentes concepciones que sobre género han primado en el discurso occidental; finalmente, se realizará la comparación de los datos recogidos en las dos líneas de tiempo para evidenciar las diferentes narrativas de la publicidad en la construcción de imaginarios de género. Así, esta investigación pretende ser un documento que da cuenta de la evolución de la comunicación publicitaria en Colombia. El proceso se encuentra en una fase piloto, realizando el análisis mencionado entre los años 1916 y 1930. Al momento se han encontrado avisos interesantes que auguran valiosos resultados, como la influencia del contexto en la publicidad y de la publicidad en el contexto, en lo referente a la construcción de imaginarios de género.

Cromos (Bogotá, Colombia : 1972) --- Publicidad --- Historia Publicidad en las revistas --- Medios de comunicación de masas --- Análisis del discurso

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For 79 days in 2014, Hong Kong became the focus of international attention due to a public demonstration for genuine democracy that would become known as the Umbrella Movement. On the surface, this movement was not unlike other large-scale protest movements that have occurred in recent years. However, it was distinct in how bottom-up processes evolved into a centrally organized, programmatic movement with concrete policy demands. This text analyzes how traditional mass media institutions and digital media combined with on-the-ground networks in such a way as to propel citizen participation and the evolution of the movement as a whole.

Mass media --- Protest movements --- Political aspects --- Social movements --- Mass communication --- Media, Mass --- Media, The --- Communication --- Medios de comunicación de masas --- Mivimientos de protesta --- Aspectos políticos

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The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.

Communication in politics. --- Social media. --- Política de la comunicación --- Medios de comunicación de masas --- Poder político --- User-generated media --- Communication --- User-generated content --- Political communication --- Political science --- Política --- Comunicación

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La obra de Jesús Martín-Barbero De los medios a las mediaciones cumplió recientemente diez años de transitar por las academias y universidades americanas, españolas y algunas otras europeas. Más que una medida del tiempo transcurrido, es el motivo para convocar las producciones de un pensamiento cuya novedad no deja de provocar efectos decisivos en nuestras formas de pensar y de comprender la realidad. Su piedra de toque es un concepto, que a pesar de tener el nombre de una accion, no se presenta ni en infinitivo ni en singular: mediaciones, concepto que en su pluralidad e ilocalidad señala toda la potencia que alberga. Este texto reúne las reflexiones de distintos investigadores iberoamericanos de la comunicación y la cultura en torno a los aportes diversos de la propuesta teórica de Martín-Barbero, la cual irrumpió en el debate latinoamericano par mirar de una manera nueva el proceso de constitución de nuestra modernidad.

Mass media --- Social aspects --- Martín B., Jesús --- Mass media - Latin America --- Mass media - Social aspects - Latin America --- Martín B., Jesús - (Martín Barbero) - De los medios a las mediaciones --- Humanities, Multidisciplinary --- comunicación --- aspectos sociales --- aspectos políticos --- medios de comunicación de masas --- sciences humaines --- Amérique latine --- réflexion

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In From Media Systems to Media Cultures: Understanding Socialist Television, Sabina Mihelj and Simon Huxtable delve into the fascinating world of television under communism, using it to test a new framework for comparative media analysis. To understand the societal consequences of mass communication, the authors argue that we need to move beyond the analysis of media systems, and instead focus on the role of the media in shaping cultural ideals and narratives, everyday practices and routines. Drawing on a wealth of original data derived from archival sources, programme and schedule analysis, and oral history interviews, the authors show how communist authorities managed to harness the power of television to shape new habits and rituals, yet failed to inspire a deeper belief in communist ideals. This book and their analysis contains important implications for the understanding of mass communication in non-democratic settings, and provides tools for the analysis of media cultures globally.

Communism and mass media. --- Mass media and culture. --- Mass media --- Comunismo --- Medios de comunicación de masas --- POLITICAL SCIENCE / Government / International. --- Mass media and communism --- Communication in politics --- Culture and mass media --- Culture --- Economic aspects. --- Political aspects. --- Cultura --- Aspectos económicos --- Aspectos políticos --- Mass media Economic aspects --- Economic aspects --- Mass media Political aspects --- Political aspects