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Online social networks have made sharing personal experiences with others a common activity. Furthermore, modern mobile apps, cloud services, and wearable technologies expanded the scope of shared content on the internet from personal media to individual preferences and activities to information about real-world things. This book explores these practices within two emergent sharing contexts: personal activity tracking and “sharing economy” services. It should be of interest not only to interaction design researchers who are critically examining technology-mediated sharing practices through fieldwork studies and design practitioners who are building and evaluating sharing economy platforms, but also to readers who are curious to explore the diversity of sharing practices in our everyday lives.

technology-mediated sharing --- sharing economy --- digital sharing --- human-centered design --- interaction design --- human-computer interaction --- social content sharing --- collaborative consumption

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The present thesis examines customer value perceptions of peer-to-peer sharing services with respect to accommodation and mobility sharing services through qualitative inter-views. An in-depth literature review of 23 out of 398 articles reveals that there is no com-prehensive work that explains the phenomenon of customer's perceived value in P2P shar-ing services. Within a grounded theory perspective, 16 qualitative interviews are analysed and zero-, first-, and second-order categories are derived from the data. Consequently, the relevant service attributes, value dimensions and moderating factors for accommodation and mobility peer-to-peer sharing services are identified. The major perceived value di-mensions are labelled functional, economic, emotional, epistemic, social interaction, and sustainability value. The findings indicate that the major actors for customers’ value per-ceptions in P2P sharing services are the peer service provider as well as the platform, whereas third parties only play a minor role. Further, the findings provide insights that the largest extent of value is perceived in the service encounter phase of a customer, but also in the pre-purchase phase and post-encounter phase the customer perceives value. With respect to COVID-19 it can be concluded that the pandemic is likely to influences the customer’s perceived relevance of service attributes, like hygiene and cleanliness, and changes therefore the relevance of the perceived value dimensions, too. The findings pro-vide several theoretical implications as additional value dimensions (epistemic, social in-teraction and sustainability value) are identified which were not applied in established perceived value scales. The identified value dimensions may serve as a starting point for the conceptualization of a perceived value construct for peer-to-peer sharing services. Also managers of peer-to-peer sharing platforms but also managers of traditional, profes-sional service companies or B2C sharing platforms may use the findings to adapt their own value propositions, service processes and marketing communications to better ad-dress their customers’ value perceptions.

peer-to-peer --- sharing economy --- collaborative consumption --- customer value --- perceived value --- value creation --- value perceptions --- Sciences économiques & de gestion > Marketing

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This open access book considers the development of the sharing and collaborative economy with a European focus, mapping across economic sectors, and country-specific case studies. It looks at the roles the sharing economy plays in sharing and redistribution of goods and services across the population in order to maximise their functionality, monetary exchange, and other aspects important to societies. It also looks at the place of the sharing economy among various policies and how the contexts of public policies, legislation, digital platforms, and other infrastructure interrelate with the development and function of the sharing economy. The book will help in understanding the future (sharing) economy models as well as to contribute in solving questions of better access to resources and sustainable innovation in the context of degrowth and growing inequalities within and between societies. It will also provide a useful source for solutions to the big challenges of our times such as climate change, the loss of biodiversity, and recently the coronavirus disease pandemic (COVID-19). This book will be of interest to academics and students in economics and business, organisational studies, sociology, media and communication and computer science.

Economics --- Economic growth --- Sharing Economy --- Collaborative Economy --- Collaborative Consumption --- Peer-to-Peer Economy --- Social Innovation --- Socio-Technical Systems --- Open Access --- Cooperation --- Europe --- Economic conditions

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Online social networks have made sharing personal experiences with others a common activity. Furthermore, modern mobile apps, cloud services, and wearable technologies expanded the scope of shared content on the internet from personal media to individual preferences and activities to information about real-world things. This book explores these practices within two emergent sharing contexts: personal activity tracking and “sharing economy” services. It should be of interest not only to interaction design researchers who are critically examining technology-mediated sharing practices through fieldwork studies and design practitioners who are building and evaluating sharing economy platforms, but also to readers who are curious to explore the diversity of sharing practices in our everyday lives.

Human-computer interaction --- technology-mediated sharing --- sharing economy --- digital sharing --- human-centered design --- interaction design --- human-computer interaction --- social content sharing --- collaborative consumption

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Over the past years, the emergence of a “new” economy has disrupted the codes of current consumption models, threatening traditional businesses’ approaches. This economy also known as collaborative economy, allows consumers to access a series of goods and services provided by other individuals in exchange for a fee. This process is done through an online 'matching' platform anticipated by the collaborative firm. Companies such as Uber, Deliveroo, Blablacar or Airbnb to are examples of business models amidst others that are trying to gain competitive advantage in this booming market.
This emergence is explained by the development of new technologies (e.g., web 2.0, ICTs, mobile technology, etc.) and by the influence of new economic (e.g., burdens of ownership, economic uncertainty, entrepreneurial motivations, etc.), social/cultural (e.g., collective interest, reaction to hyper-consumption, etc.) and ecological (e.g., waste problems, pollution concerns, etc.) issues that have affected our current society and its mind set. Consumers of collaborative consumption are motivated primarily by economic, moral and social interests, and because this mode of consumption gives them some flexibility.
Nevertheless, the chances of success of companies that take part in this economy is relatively minimal as many start-ups have failed. One of the major causes is the difficulty of companies to attract and retain their two key customers; consumers and individual suppliers. In order to respond to this obstacle, this study investigated the customers’ reasons for rejecting this innovation. Based on the theory of resistance to innovation (Hazée et al., 2017, Talke and Heidenreich, 2014), we analysed the online comments of both actors towards some collaborative firms via the critical incidents technique (CIT). The result is a double schema describing the barriers perceived on the one hand, by service providers, and on the other hand, by consumers. The barriers identified are then explained and discussed as they could potentially help managers to increase acceptance of their innovation and to overcome people’s perceived barriers towards collaborative consumption. Equally, this schema helps them figure what negative and positive balances effects a new measure would bring to the barriers of both players.

collaborative consumption --- consumer resistance --- sharing economy --- peer service provider --- customer barriers --- service innovation --- critical incidents --- peer-to-peer platform --- Sciences économiques & de gestion > Marketing