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The world is being shaped by service. All the world's most advanced economies are dominated by service, with many countries having more than 70 percent of their gross domestic product (GDP) generated by it. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in this book are: (1) How is the service sector growing; (2) what is service innovation; (3) what are the drivers of service innovation; and (4) how can organizations innovate service in a structured way? The book views service as the value creating activity that customers perform in their own context: The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation. Service innovation is a multifaceted concept dependent on the purpose of the innovation. These purposes could be to: differentiate, finance, help, experience, and streamline the process or offering. In turn, these result in: brand innovation, business model innovation, social innovation, experience innovation, process innovation, and behavioral innovation, respectively. In this book, we develop guidelines for what is required from the organizational perspective, how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that is goods-centric to become service or solution provider. Despite the heightened focus on service in many business sectors, most models and theories of innovation are based on a goods perspective, assuming that the norm is a physical good. We believe that the norm is actually experiential and service based. This book addresses this mismatch of theory and practice for the benefit of those who are seeking to understand, teach, and practice service innovation.

Service industries --- Technological innovations. --- business --- cocreation --- company --- creativity --- customer --- experience --- innovation --- organization --- process --- product --- research --- service --- user --- value creation

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Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers coproduce and cocreate their experiences, and how these activities influence business revenues and costs. Customer Experience refers to the sensory, cognitive, emotional, social, and behavioral dimensions of all activities that connect the customer and the organization over time across touchpoints and channels. It encompasses all activities involving the customer where the organization is the focal object, including prepurchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how customer-focused service strategies generate cash flows, including the role of pricing.

Customer services. --- big data --- business analytics --- cocreation --- customer equity --- customer experience --- customer journey --- customer lifetime value --- customer retention --- design --- digital media --- innovation --- loyalty --- relationship --- satisfaction --- service

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Marketing is arguably amidst a paradigm shift. Marketing orientation is shifting away from creating exchanges (sales) to creating value (satisfaction) and relationships (cocreating value). Ultimately, the main objective of all marketing activities is value creation. In vast majority of cases, value is cocreated by several agents, especially the marketers and customers. From a value cocreation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both business-to-business (B2B) as well as business-to-consumer (B2C) markets. Marketers increasingly need to develop and maintain long-term, win-win relationships with customers, distributors, dealers, suppliers, competitors, and other external influencers such as governments, media, nonprofit organizations, and pressure groups. In this book, we advocate an approach for managing customer relationships based on the use of the customer lifetime value (CLV) metric. Our premise is that measuring and maximizing CLV benefits not only marketers but also customers in measurable and concrete ways. However, in order to fully unlock the potential of the CLV metrics, it is instructive to be exposed to the history and conceptualization of relationship marketing, its three main types (B2B, B2C, and internal), and the nature of loyalty and rewards programs. We conclude with a discussion on the future of relationship marketing and the frontiers of value cocreation. Cases that illustrate the essence of each chapter along with key points to ponder and take-aways are presented therein.

Relationship marketing. --- B2B relationships --- B2C relationships --- customer lifetime value --- customer loyalty --- customer satisfaction --- electronic relationship marketing --- internal marketing --- loyalty and rewards programs --- mindful relationship marketing --- relationship marketing --- value cocreation

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Rituals, although seemingly traditional and fixed, a re v ery m uch contextualand subject to change. Rituals do not exist and are not performed in a vacuum,and are not independent of time and place. They are deeply influenced by thecultural, social, economic, and political contexts in which they appear. Trendsin culture also lead to ritual trends. Therefore, rituals are a dynamic field, whichis reflected in this Special Issue of Religions regarding "Exploring RitualFields Today".

Humanities --- Social interaction --- form-of-life --- monastic spirituality --- ritual practice --- ritual transfer --- satī --- widow-burning --- India --- ritual criticism --- chronotopicity --- adaptive reuse --- church architecture --- ritual --- liturgy --- funeral --- ritual dynamics --- space --- boundaries --- cemetery --- religious groups --- minority groups --- arena --- pluralization --- cocreation --- ritualizing --- childbirth --- pregnancy --- spirituality --- meaning making --- embodiment --- deconsecration --- desecration --- consecration --- profanation --- church buildings --- sacred space --- church reuse --- altar --- Roman Catholic Church --- canon law --- rituals --- hospice --- cultural analysis --- good death --- pilgrimage --- institutional religion --- routes --- sacred places --- landscape --- agency --- power --- entrepreneurs --- Europe --- n/a --- satī

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Rituals, although seemingly traditional and fixed, a re v ery m uch contextualand subject to change. Rituals do not exist and are not performed in a vacuum,and are not independent of time and place. They are deeply influenced by thecultural, social, economic, and political contexts in which they appear. Trendsin culture also lead to ritual trends. Therefore, rituals are a dynamic field, whichis reflected in this Special Issue of Religions regarding "Exploring RitualFields Today".

Humanities --- Social interaction --- form-of-life --- monastic spirituality --- ritual practice --- ritual transfer --- satī --- widow-burning --- India --- ritual criticism --- chronotopicity --- adaptive reuse --- church architecture --- ritual --- liturgy --- funeral --- ritual dynamics --- space --- boundaries --- cemetery --- religious groups --- minority groups --- arena --- pluralization --- cocreation --- ritualizing --- childbirth --- pregnancy --- spirituality --- meaning making --- embodiment --- deconsecration --- desecration --- consecration --- profanation --- church buildings --- sacred space --- church reuse --- altar --- Roman Catholic Church --- canon law --- rituals --- hospice --- cultural analysis --- good death --- pilgrimage --- institutional religion --- routes --- sacred places --- landscape --- agency --- power --- entrepreneurs --- Europe