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Standard Chartered Bank --- History.

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Private finance --- Standard Chartered Bank [London]

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Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains:The three forces shaping the past, present and future of mar

Marketing --- History. --- Chartered Institute of Marketing

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Organization theory --- Marketing --- Chartered Institute of Marketing [London]

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Accountancy --- Institute of Chartered Accountants in England and Wales