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De la sphère de l'intime à la sphère des affaires, cet ouvrage propose d'analyser les trajectoires ascensionnelles de commerçantes mauritaniennes devenues businesswomen. De Nouakchott aux comptoirs chinois, de Paris à Dubaï, ces commerçantes transnationales font des affaires. Ajustant et réajustant leurs connexions, ces importatrices « en gros » de marchandises variées (meubles, vêtements, matériel audiovisuel, vaisselle) servent avec pragmatisme leurs intérêts économiques. En véritables big women, elles disposent de compétences relationnelles au sein de la classe politico-économique, des compétences parfois spécifiquement féminines puisque certaines sont passées maîtresses dans l'art de transformer leur capital beauté en capital social et financier. Stratèges individuelles, elles jouent avec les représentations collectives, instrumentalisent les discours communautaristes – comme le tribalisme et le régionalisme – et accaparent avec succès les politiques de promotion féminine. Ainsi propulsées dans l'élite politico-commerciale – pour laquelle la richesse, le luxe et la consommation ostentatoire ouvrent à de nouvelles hiérarchies sociales – ces femmes donnent en spectacle et diffusent un nouveau mode de vie, celui des gens qui ont réussi. Du local au global, leur succès professionnel répond à des dynamiques qui allient savoir-faire, calculs rationnels et heureux opportunismes. Ces femmes incarnent aujourd'hui la réussite en Mauritanie.
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How women can "lean in" to entrepreneurship to create the life they want! Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition—not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path. That decision ultimately led to success in the corporate world and at home. In Yes, You Can Do This! , Claudia shares her own reasons for starting a business and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "how-to book" on building a business, Yes, You Can Do This! provides clear examples and practical resources to help others create the life they want through entrepreneurship. In Yes, You Can Do This! , you'll learn: How to develop and share your vision How to deal with stereotypes and unconscious bias How to leverage perceived weaknesses and turn them into strengths How to balance life at high speeds and avoid burnout How to cultivate the confidence to move from idea to creating a company with the culture and rules you want Claudia provides women with an electrifying third career option: it’s not just "lean in" or "lean out," but startup and change the playing field for others in the process. Praise for Yes, You Can Do This! "It's rare to find a book on entrepreneurship that fuels your heart with inspiration and encouragement and your mind with practical, tangible things you can put into action immediately — but this is one of them. As a woman who has started three companies and been a senior team member of five startups, this is the guide I wish I'd read when I was starting out." —Nataly Kogan , Author of Happier Now and founder of Happier, Inc. "Combining compelling storytelling with practical, tactical advice, Reuter has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must read for women looking to launch the next new thing." —Jennifer McFadden , Associate Director of Entrepreneurial Programs, Yale School of Management "A must-read for any woman considering taking the leap into entrepreneurship, You Can Do This brings together today...
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