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In a lively tour around the world and through the millennia, Uncorking the Past tells the compelling story of humanity's ingenious, intoxicating quest for the perfect drink. Following a tantalizing trail of archaeological, chemical, artistic, and textual clues, Patrick E. McGovern, the leading authority on ancient alcoholic beverages, brings us up to date on what we now know about how humans created and enjoyed fermented beverages across cultures. Along the way, he explores a provocative hypothesis about the integral role such libations have played in human evolution. We discover, for example, that the cereal staples of the modern world were probably domesticated for their potential in making quantities of alcoholic beverages. These include the delectable rice wines of China and Japan, the corn beers of the Americas, and the millet and sorghum drinks of Africa. Humans also learned how to make mead from honey and wine from exotic fruits of all kinds-even from the sweet pulp of the cacao (chocolate) fruit in the New World. The perfect drink, it turns out-whether it be mind-altering, medicinal, a religious symbol, a social lubricant, or artistic inspiration-has not only been a profound force in history, but may be fundamental to the human condition itself.
Alcoholic beverages --- Drinking of alcoholic beverages --- Alcohol consumption --- Alcohol drinking --- Alcohol use --- Alcoholic beverage consumption --- Consumption of alcoholic beverages --- Drinking problem --- Liquor problem --- Social drinking --- Alcoholism --- Temperance --- Intoxicants --- Alcohol --- Beverages --- History. --- Social aspects. --- Boissons alcoolisées --- Consommation d'alcool --- History --- Histoire --- Aspect social --- agrarian society. --- alcohol history. --- alcoholic beverages. --- anthropology. --- archaeology. --- cacao. --- coffee table book. --- corn beer. --- creation of alcohol. --- evolution. --- fermented beverages. --- fermenting. --- food and sociology. --- food and wine. --- food history. --- gastronomy. --- history of alcohol. --- human condition. --- liquid courage. --- mead. --- millet. --- modern world. --- provocative hypothesis. --- religious symbol. --- rice wine. --- role of alcohol in society. --- search for booze. --- social lubricant. --- sorghum. --- spirits.
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Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir-the taste of place-has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. Yet this book shows how the institutions that are supposed to guard "the legacy of all Mexicans" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences-for the quality and taste of tequila and mezcal, and for communities throughout Mexico-are stark. Divided Spirits suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.
Mescal --- Mescal industry --- Agave products industry --- Liquor industry --- Mezcal --- Liquors --- Pulque --- E-books --- Mescal industry. --- Mescal. --- Production management --- Biotechnology --- Mexico --- agave tequila. --- agave. --- alcohol branding. --- alcohol industry. --- alcohol production. --- booze. --- branding liquor. --- denominations of origin. --- food and agriculture. --- history of mezcal. --- history of tequila. --- liquor production. --- local food movement. --- local spirits. --- making tequila. --- mexican liquor. --- mexican mezcal. --- mexican tequila. --- mexicos national spirits. --- mezcal or tequila. --- mezcal. --- production of mezcal. --- production of tequila. --- protected food branding. --- small tequila producers. --- taste of place. --- tequila. --- terroir. --- wine and spirits.
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