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Halverwege zijn studie communicatiewetenschap raakt Ernst-Jan Pfauth verslaafd aan bloggen. Als hij op 19 oktober 2006 met zijn mobieltje een ruzie tussen Paul Witteman en premier Balkenende vastlegt en dat op zijn vier dagen eerder gestarte blog Spotlight Effect plaatst, wordt hij in één keer landelijk nieuws. NRC Handelsblad spreekt van 'de scherpste making-of van dit tv-seizoen'. Het blijkt de eerste van een reeks mooie ervaringen. Dankzij bloggen dineert Ernst-Jan in Shanghai. Dankzij bloggen leeft hij het luxe leven van een internetondernemer in Silicon Valley. Dankzij bloggen bruncht hij met de vice-president van Google, krijgt hij een baan en brengt hij - helaas -talloze zomeravonden achter een laptop door. Sex, blogs & rock-'n-roll is het persoonlijk getoonzette verhaal over een steeds relevanter maatschappelijk fenomeen. Online netwerken, blogmiljonairs, personal branding, de webcampagne van presidentskandidaat Obama - alles komt voorbij in dit jongensboek dat tevens praktische tips bevat. Bron : http://www.boekenbank.be

creatief schrijven --- Computer. Automation --- weblogs --- e-business --- Mass communications --- Blogging --- Internet --- Sociale communicatie --- Cybermarketing --- Blog --- Onlinemarketing

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Communicatie --- Bedrijfscommunicatie --- Blogging --- Internet --- Websites --- Communicatiemiddelen --- Externe communicatie --- Blog --- Website --- Communicatiemiddel

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Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from PR2.0." Maura Mahoney, Senior Director, RCN Metro Optical Networks " P.R. 2.0is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn't a book filled with simple tips and tricks--it's an essential guidebook for the marketing/PR Professional to better understand the new media options and how to apply them effectively to achieve results." Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions "Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend." Fraser P. Seitel, author of The Practice of Public Relationsand coauthor of IdeaWise The New Future of Public Relations! In today's Web 2.0 world, traditional methods of communication won't reach your audiences, much less convince them. Here's the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone Who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You'll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today's Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today's leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest Effectiveness Reaching today's crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs

Public relations. --- Public relations --- Internet --- Communicatiemiddelen --- Informatietechnologie --- Websites --- Blogging --- Massamedia --- Communicatiemiddel --- IT --- Website --- Blog

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A selection of articles and blogposts which appeared on the website InFlow.cz throughout the year 2009. The texts present new perspectives, fresh opinions, and an insight into the life of the community of authors from the Division of Information and Library Studies, Faculty of Arts, Masaryk University. Included are quirky Emila's legendary blogposts, the disappearing and re-appearing phantom InFlow j.j.s., and broody Michal Lorenz. Read and commemorate all the best texts from the 2nd year of the InFlow magazine!.

Blogs --- Blogging --- Web logs --- Weblogs --- Diaries --- Social media --- Web sites --- Citizen journalism

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I Am: Remix Your Web Identity explores methods of designing and developing a personal website with RSS feeds that aggregate blog posts along with posts on social networks, such as Flickr, YouTube, Goodreads, Last.fm, and Delicious, in order to regain control and ownership (as well as authorship) of one's identity in one consistent and customized location. The book provides a short overview of the evolution of digital identity and the transformation of personal websites from Geocities to blogs.

Blogs --- Blogging --- Web logs --- Weblogs --- Diaries --- Social media --- Web sites --- Citizen journalism --- Design.