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Book
Google Blogger for dummies
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ISBN: 047046996X 0470469951 Year: 2009 Publisher: Hoboken, N.J. : Wiley,

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Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You'll be able to:Learn the parts of a blog, what Blogger does, and how to choose goals and blog topicsChoose a domain name, learn to use the dashboard, pick a templa

Keywords

Blogs. --- Web publishing. --- Blogger.


Dissertation
How does the advertisers-bloggers relationship work ? An exploratory research
Authors: --- --- ---
Year: 2016 Publisher: Liège Université de Liège (ULiège)

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The Web 2.0 and social media have substantially modified the way the brands promote their products and services. Today’s consumers readily turn themselves towards the product recommendations of their peers, to the detriment of traditional media and supports. As a result, the fashion bloggers increasingly collaborate with brands that are interested in the way they disseminate their influential opinions within their Web communities. 
In this context, our exploratory research aims at better understanding how the partnerships between Belgian fashion brands and bloggers materialise. We explore the factors leading the Belgian brands to collaborate with such influencers, and vice versa. The issues to which the brands and the bloggers are confronted in the context of their collaborations, as well as the current trends of the fashion blogosphere, are also addressed. Our work starts with a review of the current literature. Then, the interviews of six Belgian amateur fashion bloggers and three representatives of Belgian fashion brands allow us to go further in our analysis and to present the situation in Belgium in 2016. 
While the brands usually take the initiative to reach the bloggers, we discover that the latter do no hesitate to reach the brands spontaneously. The Belgian brands we interviewed tend to leverage blog marketing actions that fit their strategy, although the return on investment of such activities remains difficult to compute. On the other side, we find that the bloggers are quite transparent towards their readers when it comes to their collaborations with brands. In such contexts, our study highlights the importance of the interest of the bloggers towards the brands and their desire of remaining unpressurised. Moreover, we find that those bloggers are driven by their passion for writing and other needs they use to satisfy through their blog. In addition, we show that those writers can be motivated by the incentives they receive from the brands, including free products or invitations to events. Our results suggest the importance to approach them properly and the need to foster close relationships being sustainable and mutually beneficial. Eventually, we address the legislative blur surrounding the blog marketing practices in Belgium. In terms of fashion blogging trends, we highlight the importance of the mobile social media Instagram and Snapchat; more instantaneous and easier to browse compared to the blogs, they seem particularly appreciated by the followers.


Book
Beginning Google Blogger
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ISBN: 1430230126 9786613117274 1430230134 1283117274 Year: 2010 Publisher: [New York] : Apress : Distributed to the book trade worldwide by Springer Science+Business Media,

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Are you interested in starting a blog but can’t decide on which service to use? Google’s Blogger offers many advantages over other blog publishing systems, including seamless integration with Google services and web applications. Beginning Google Blogger is a complete resource on how to create and manage a blog using Blogger. The book offers step-by-step instructions and visual aids which walk you through both the basics of Blogger and the advanced features it offers—from creating a new blog and choosing fonts and colors, and installing custom blog graphics; to converting from a 2-column to a 3-column layout, setting up a domain name and creating an online store with a built-in navigational bar. The journey from newbie to experienced blogger will be fun and challenging. You’ll learn practical applications of the most popular gadgets, search engine optimization tips, how to make money using Blogger, and, overall, taking blogging to a new level by incorporating social networking tools, using advanced blog design techniques, setting up a custom domain and creating an online store.


Book
Building telephony systems with Asterisk : an easy introduction to using and configuring Asterisk to build feature-rich telephony systems for small and medium businesses
Authors: ---
ISBN: 1281111635 9786611111632 184719009X 1847193188 9781847193186 1281348287 9781281348289 184719317X 9781847193179 9786611348281 1847192262 Year: 2005 Publisher: Birmingham, U.K. : Packt Pub.,


Book
Enduring bonds
Author:
ISBN: 0520965957 9780520965959 9780520292383 0520292383 9780520292390 0520292391 Year: 2018 Publisher: Oakland, California

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In Enduring Bonds, Philip N. Cohen, renowned sociologist and blogger of the wildly popular and insightful Family Inequality, examines the complex landscape of today's diverse families. Through his interpretive lens and lively discussions, Cohen encourages us to alter our point of view on families, sharing new ideas about the future of marriage, the politics of research, and how data can either guide or mislead us. Deftly balancing personal stories and social science research, and accessibly written for students, Cohen shares essays that tie current events to demographic data. Class-tested in Cohen's own lectures and courses, Enduring Bonds challenges students to think critically about the role of families, gender, and inequality in our society today.


Book
Millions, billions, zillions : defending yourself in a world of too many numbers
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ISBN: 0691190135 Year: 2018 Publisher: Princeton, New Jersey : Princeton University Press,

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An essential guide to recognizing bogus numbers and misleading dataNumbers are often intimidating, confusing, and even deliberately deceptive-especially when they are really big. The media loves to report on millions, billions, and trillions, but frequently makes basic mistakes or presents such numbers in misleading ways. And misunderstanding numbers can have serious consequences, since they can deceive us in many of our most important decisions, including how to vote, what to buy, and whether to make a financial investment. In this short, accessible, enlightening, and entertaining book, leading computer scientist Brian Kernighan teaches anyone-even diehard math-phobes-how to demystify the numbers that assault us every day.With examples drawn from a rich variety of sources, including journalism, advertising, and politics, Kernighan demonstrates how numbers can mislead and misrepresent. In chapters covering big numbers, units, dimensions, and more, he lays bare everything from deceptive graphs to speciously precise numbers. And he shows how anyone-using a few basic ideas and lots of shortcuts-can easily learn to recognize common mistakes, determine whether numbers are credible, and make their own sensible estimates when needed.Giving you the simple tools you need to avoid being fooled by dubious numbers, Millions, Billions, Zillions is an essential survival guide for a world drowning in big-and often bad-data.

Keywords

Numbers, Complex. --- Data mining. --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Complex numbers --- Imaginary quantities --- Quantities, Imaginary --- Algebra, Universal --- Quaternions --- Vector analysis --- A picture is worth a thousand words. --- AARP. --- American Medical Association. --- Approximation. --- Arithmetic mean. --- Arithmetic. --- Associated Press. --- Baby boomers. --- Back-of-the-envelope calculation. --- Barrel (unit). --- Birth rate. --- Blogger (service). --- Body surface area. --- Breast cancer. --- Calculation. --- Celsius. --- Centenarian. --- Computation. --- Consumer Reports. --- Corporate tax. --- Correlation does not imply causation. --- Daniel Kahneman. --- Darrell Huff. --- Dilbert. --- Dot-com bubble. --- Economics. --- Edward Tufte. --- Error. --- Estimation. --- Exabyte. --- Exponential growth. --- FLOPS. --- Factoid. --- Fermi problem. --- Gigabyte. --- Half Gone. --- Headline. --- Hectare. --- Home computer. --- How to Lie with Statistics. --- Hulu. --- Identity theft. --- Inception. --- Inflation. --- Innumeracy (book). --- Jeff Bezos. --- John Maynard Keynes. --- Just in case. --- Kilobit. --- Kilogram. --- Life expectancy. --- Little's law. --- Millionth. --- Mortality rate. --- My Local. --- Naomi Wolf. --- National Rifle Association. --- Net worth. --- Newspaper. --- Newsweek. --- Nobel Prize. --- Order of magnitude. --- Outright. --- Percentage point. --- Percentage. --- Petabit. --- Petabyte. --- Population growth. --- Pound sterling. --- Power of 10. --- Quadrillion. --- Quantity. --- Ranking (information retrieval). --- Result. --- Round number. --- Rule of 72. --- Sampling bias. --- School bus. --- Scientific notation. --- Square foot. --- Square yard. --- Strategic Petroleum Reserve (United States). --- Tax cut. --- Tax. --- Technology. --- Terabit. --- The Beauty Myth. --- The Colbert Report. --- The New York Times. --- The Wisdom of Crowds. --- The World's Billionaires. --- U.S. News & World Report. --- Ultra-high-definition television. --- Unemployment. --- W. E. B. Du Bois. --- Warren Buffett. --- With high probability. --- Year. --- Your Computer (British magazine). --- Zettabyte. --- Mathematics --- Mathematics in mass media --- Critical thinking --- Statistics --- Big data --- Million (The number) --- Billion (The number) --- Evaluation --- Methodology

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