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ISBN: 1526111160 1526111179 9781526111173 Year: 2017 Publisher: Baltimore, Maryland : Baltimore, Md. : Project Muse, Project MUSE,
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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.
Advertising --- Social aspects --- History --- Americanization. --- Anglo-American relations. --- British advertising. --- J Walter Thompson. --- JWT London. --- TV commercials. --- affluence. --- cultural critics. --- documentary film. --- hard sell advertising. --- market research. --- mass consumption. --- mass housewife. --- television advertising. --- trans-Atlantic relations.
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ISBN: 0520975634 9780520975637 9780520344709 Year: 2020 Publisher: Oakland, California : University of California Press,
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The United States was made in Britain. For over a hundred years following independence, a diverse and lively crowd of emigrant Americans left the United States for Britain. From Liverpool and London, they produced Atlantic capitalism and managed transfers of goods, culture, and capital that were integral to U.S. nation-building. In British social clubs, emigrants forged relationships with elite Britons that were essential not only to tranquil transatlantic connections, but also to fighting southern slavery. As the United States descended into Civil War, emigrant Americans decisively shaped the Atlantic-wide battle for public opinion. Equally revered as informal ambassadors and feared as anti-republican contagions, these emigrants raised troubling questions about the relationship between nationhood, nationality, and foreign connection. Blending the histories of foreign relations, capitalism, nation-formation, and transnational connection, Stephen Tuffnell compellingly demonstrates that the United States' struggle toward independent nationhood was entangled at every step with the world's most powerful empire. With deep research and vivid detail, Made in Britain uncovers this hidden story and presents a bold new perspective on the nineteenth-century cross-Atlantic relations.
Americans --- History --- United States --- american association. --- american colony. --- american history. --- anglophile. --- atlantic capitalism. --- atlantic relations. --- britannia. --- british american culture. --- british empire. --- british history. --- civil war. --- diplomacy. --- emigration. --- gottingen flag. --- great exhibition 1851. --- harpers weekly. --- history. --- immigration. --- imperialism. --- international relations. --- john bull. --- liverpool. --- london. --- nation building. --- nationalism. --- nationality. --- nationhood. --- nonfiction. --- philanthropy. --- public diplomacy. --- punch. --- slavery. --- transatlantic. --- uncle sam. --- vanity fair.
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