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Architectural practice

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Architectural practice

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"This is a graphic novel about the contemporary architectural profession, in which it acts as the protagonist in the form of an imaginary city called Practiceopolis. The novel narrates quasi-realistic stories that exaggerate the architectural everyday and the tacit, in order to make them prominent and tangible. They depict and dramatise the value conflicts between the different cultures of practising architecture and between the architectural profession and other members of the building industry as political conflicts around the future of Practiceopolis. The book uses the metaphorical world of Practiceopolis to provoke big questions about everyday routines in the profession that practitioners may take for granted and to examine different ideologies at work among architects and other members of the construction industry. The novel ends in the tradition of dystopian worlds common in a certain strand of graphic novels. By vividly illustrating and narrating the critical issues he interrogates, the author has created a world into which any architect, student or professional, will both instantly recognise and simultaneously reject, provoking the reader to challenge themselves and the profession at large"--

Architectural practice

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Architekten sehen sich in den letzten Jahren mit einem gewandelten Markt, mit veränderten Aufgabenstellun-gen und neuen Anforderungen konfrontiert. Mit welchen Strategien können sie vorgehen, um Aufträge zu erlangen oder für ihre Projekte interessieren? Anhand ausgewählter Beispiele analysiert der Autor die Vorgehensweise einzelner Architekten seit den fünfziger Jahren des letzten Jahrhunderts. Ausgehend von den Anfängen des Marketings in der US-amerikanischen Nachkriegszeit, spannt er einen Bogen in die heutige Zeit. Wandlungen in Gesellschaft und Politik, veränderte Ansprüche der Auftraggeber, aber auch die Finanz- und Wirtschaftskrise haben Einfluss auf das Berufsbild des Architekten. Stand früher das reine Bauen im Vordergrund, müssen Architekten heute gegenüber ihren Auftraggebern vielfältige Rollen einnehmen - vom Berater über den Vermittler bis hin zum Markendesigner. Das Buch soll Architekten dazu inspirieren, über neue Mög-lichkeiten nachzudenken und ungewohnte Wege zu gehen. In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

Architectural practice. --- Architectural practice --- History.

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Architectural practice --- Consulting engineers