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"Today on Oprah," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire-Harpo Productions, O Magazine, and her new television network-an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.

Celebrities. --- Religion and culture --- Popular culture --- Celebrities --- Religious aspects --- ambition. --- american history. --- american religion. --- american religiosity. --- capitalism. --- celebrity studies. --- celebrity worship. --- celebrity. --- christianity. --- consumer behavior. --- empathy. --- evangelicalism. --- folk religion. --- gender studies and sexuality. --- harpo productions. --- media studies. --- messiah. --- modern religion. --- nonfiction. --- o magazine. --- oprah winfrey. --- oprah. --- philosophy. --- popular culture. --- popular religion. --- psychology. --- religion. --- religious idiom. --- religious studies. --- secular age. --- social history. --- sociology. --- spiritual center. --- spirituality. --- television.