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Hollywood in the Neighborhood presents a vivid new picture of how movies entered the American heartland-the thousands of smaller cities, towns, and villages far from the East and West Coast film centers. Using a broad range of research sources, essays from scholars including Richard Abel, Robert Allen, Kathryn Fuller-Seeley, Terry Lindvall, and Greg Waller examine in detail the social and cultural changes this new form of entertainment brought to towns from Gastonia, North Carolina to Placerville, California, and from Norfolk, Virginia to rural Ontario and beyond. Emphasizing the roles of local exhibitors, neighborhood audiences, regional cultures, and the growing national mass media, their essays chart how motion pictures so quickly and successfully moved into old opera houses and glittering new picture palaces on Main Streets across America.

Motion pictures --- Motion picture audiences --- Motion picture theaters --- History. --- 20th century american films. --- american audiences. --- american films. --- american heartland. --- american midwest. --- early film exhibition. --- entertainment industry. --- ethnography. --- film audiences. --- film industry. --- film studies. --- film. --- government film exhibition. --- great depression. --- history of hollywood. --- history. --- hollywood. --- local moviegoing. --- media studies. --- motion pictures. --- movie show. --- movie studies. --- movies. --- national mass media. --- political. --- race in film. --- regional cultures. --- religion in film. --- retrospective. --- small town theatre. --- united states of america.

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From the earliest years of sound film in America, Hollywood studios and independent producers of "race films" for black audiences created stories featuring African American religious practices. In the first book to examine how the movies constructed images of African American religion, Judith Weisenfeld explores these cinematic representations and how they reflected and contributed to complicated discourses about race, the social and moral requirements of American citizenship, and the very nature of American identity. Drawing on such textual sources as studio production files, censorship records, and discussions and debates about religion and film in the black press, as well as providing close readings of films, this richly illustrated and meticulously researched book brings religious studies and film history together in innovative ways.

African Americans in motion pictures. --- Religion in motion pictures. --- Motion pictures --- african american films. --- african american religion. --- african american religious practices. --- american citizenship. --- american film culture. --- american film history. --- american identity. --- censorship records. --- cinema. --- cultural studies. --- film history. --- film studies. --- film. --- history. --- hollywood studios. --- hollywood. --- independent filmmakers. --- moral landscape. --- movie history. --- movie studies. --- movies. --- race films. --- race in america. --- racial authenticity. --- religion and film. --- religious. --- sound film. --- studio production films. --- wartime.

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To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance--from an intimate dinner to a dozen red roses--is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.

Love --- Capitalism --- Sociology & Social History --- Social Sciences --- Family & Marriage --- Market economy --- Economics --- Profit --- Capital --- Affection --- Emotions --- First loves --- Friendship --- Intimacy (Psychology) --- Love. --- Capitalism. --- 20th century american culture. --- 20th century american films. --- advertising. --- american film. --- american love. --- american movies. --- beauty products. --- collective imagination. --- consumer capitalism. --- dating. --- diet drinks. --- ethos of consumption. --- hollywood films. --- love and happiness. --- love and romance. --- love in film. --- love on television. --- lovemaking. --- marriage. --- mass media. --- material goods. --- media images. --- media studies. --- postmodern social theory. --- postmodernism. --- public representations. --- romantic utopia. --- snack foods. --- sports cars. --- utopia.