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Copy Paste : how advertising recycles ideas
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ISBN: 9783899556902 Year: 2016 Publisher: Europe Maison Moderne

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Abstract

Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. Whats really at stake here, is the matter of true originality: many of these not so creative efforts are actual reproductions. Whether they have been deliberately plagiarised or are the result of unlucky coincidence, is open to interpretation. Feel free to judge for yourself.

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