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Eye-catching : welke factoren van een tijdschriftadvertentie en zijn directe context springen in het oog?
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Year: 2011 Publisher: Amsterdam SWOCC

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Keywords

SWOCC --- Tijdschriften --- Advertenties


Book
Que vaut l'annonce ?
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Year: 1947 Publisher: Bruxelles Editions Piter

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Keywords

Advertenties --- Annonces --- 659.131


Book
200 meilleures annonces de Kardan et 1000 annonces américaines de vente par poste à succès
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Year: 1952 Publisher: Bruxelles Editions " Business "

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Advertenties --- Annonces --- 659.131


Digital
The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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Year: 2010 Publisher: Taylor & Francis (CAM)

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5 giants of advertising
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ISBN: 284323249X Year: 2001 Publisher: Paris Assouline

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How to make it as an advertising creative
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ISBN: 9781856696579 Year: 2014 Publisher: London Laurence King Publishing

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Book
Antwerpen : Eurosail '93, 14-17.08.1993
Authors: --- --- --- --- --- et al.
Year: 1993 Publisher: Antwerpen Eurosail Antwerpen '93

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The fundamentals of creative advertising
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ISBN: 9782940373185 Year: 2006 Publisher: Lausanne AVA

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Book
The Copy Book. How some of the best advertising writers in the world write their advertising
ISBN: 9783836528320 Year: 2011 Publisher: Taschen

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Dissertation
Moet reclame geloofwaardig zijn om effectief te zijn? Een theoretische en empirische studie
Authors: --- ---
Year: 2013 Publisher: Gent : s.n.,

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Het doel van deze masterproef is na te gaan of een reclame ongeloofwaardig mag zijn, op voorwaarde dat er een nieuwsgierigheidsaspect in de reclame aanwezig is.

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