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Social media --- Management. --- Communication in organizations. --- Corporate culture. --- COVID-19 Pandemic, 2020- in mass media. --- Political communication. --- Public relations. --- Marriott International, Inc. --- Zomato.
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This case study looks at Indian restaurant aggregation and food delivery startup Zomato, how they adjusted operations during COVID-19 to rebrand themselves in a time of crisis.
COVID-19 Pandemic, 2020 --- Social aspects. --- Brand name products --- Business planning. --- -COVID-19 Pandemic, 2020 --- -Crisis management. --- Food industry and trade --- Management. --- Economic aspects. --- Management --- Zomato.
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