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Conceptualised in 1920s Japan by Yanagi Sôetsu, the Mingei movement has spread world wide since the 1950s, creating phenomena as diverse as Mingei museums, Mingei connoisseurs and collectors, Mingei shops and Mingei restaurants. The theory, at its core and its adaptation by Bernard Leach, has long been an influential 'Oriental' aesthetic for studio craft artists in the West. But why did Mingei become so particularly influential to a western audience? And could the 'Orientalness' perceived in Mingei theory be nothing more than a myth?

Folk art --- Culture --- Identity (Psychology) --- Personal identity --- Personality --- Self --- Ego (Psychology) --- Individuality --- Cultural sociology --- Sociology of culture --- Civilization --- Popular culture --- Peasant art --- Popular art --- Art --- Art, Primitive --- History --- Social aspects --- Yanagi, Muneyoshi, --- Yu, Chong-yŏl, --- Yanagi, Muneyosi, --- Yanagi, Sōetsu, --- Liu, Zongyue, --- 柳宗悦, --- Yanagi, Soyetsu, --- Criticism and interpretation.