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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Food service. --- Hospitality industry. --- Restaurants. --- Tourism / Hospitality. --- Hospitality industry --- Food service --- Restaurants --- Marketing --- E-books --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Quantity cooking

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Food service --- Quantity cooking --- Services alimentaires --- Restauration collective --- Food service. --- Quantity cooking. --- Cooking for large numbers --- Quantity cookery --- Cooking --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Hospitality industry --- Distribution strategy --- Food science and technology --- Agriculture Sciences --- Dairy Technology

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Nutrition --- Food service --- Menus --- Food service. --- Menus. --- Nutrition. --- Alimentation --- Food --- Bills of fare --- Fare, Bills of --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Health aspects --- Health --- Physiology --- Diet --- Dietetics --- Digestion --- Food habits --- Malnutrition --- Cooking --- Dinners and dining --- Hospitality industry --- Quantity cooking --- Diet & Clinical Nutrition --- Services alimentaires

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Restaurants --- Food service --- Restaurant management --- Food service management --- Food service management. --- Restaurant management. --- Marketing --- Marketing. --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Cafés --- Dining establishments --- Restaurants, lunch rooms, etc. --- Management --- Hospitality industry --- Quantity cooking --- Happy hours --- Industries --- Services alimentaires --- Gestion

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Most of us have sat across the tray from a waitress, but how many of us know what really is going on from her side? Hey, Waitress! aims to tell us. Containing lively, personal portraits of waitresses from many different walks of life, this book is the first of its kind to show the intimate, illuminating, and often shocking behind-the-scenes stories of waitresses' daily shifts and daily lives. Alison Owings traveled the country-from border to border and coast to coast-to hear firsthand what waitresses think about their lives, their work, and their world. Part journalism and part oral history, Hey, Waitress! introduces an eclectic cast of characters: a ninety-five-year-old Baltimore woman who may have been the oldest living waitress, a Staten Island firebrand laboring at a Pizza Hut, a well-to-do runaway housewife, a Native American proud of her financial independence, a college student loving her diner more than her studies, a Cajun grandmother of twenty-two, and many others. The book also offers vivid slices of American history. The stories describe the famous sit-in at the Woolworth's counter in Greensboro, North Carolina, which helped spark the civil rights movement; early struggles for waitress unions; and battles against sexually discriminatory hiring in restaurants. A superb and accessible means of breaking down stereotypes, this book reveals American waitresses in all their complexity and individuality, and will surely change the way we order, tip, and, most of all, behave in restaurants.

Waitresses --- Food service --- Cookery for institutions --- Cooking for institutions --- Institutional cooking --- Mass feeding --- Volume feeding --- Hospitality industry --- Quantity cooking --- Food service employees --- Waiters --- E-books --- academic. --- career. --- civil rights. --- college student. --- daily life. --- day to day. --- discrimination. --- essential workers. --- finance. --- housewife. --- interview. --- native american. --- north carolina. --- pizza hut. --- restaurant industry. --- restaurant workers. --- scholarly. --- service workers. --- staten island. --- stereotypes. --- true story. --- waiter. --- waitress. --- work. --- workplace.