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The interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges. Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).
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The interplay of metaphorical/metonymical text and imagery is not necessarily (and not usually) straightforward and raises complex theoretical and methodological questions. The eleven chapters in this collection address a wide range of such challenges. Originally published as special issue of Cognitive Linguistic Studies 7:1 (2020).
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This book provides an in-depth exploration of the rich and persistent use of analogical thinking in the built environment. Since the turn of the 21st century, “design thinking” has permeated many fields outside of the design disciplines. It is expected to succeed whenever disciplinary boundaries need to be transcended in order to think “outside the box.” This book argues that these qualities have long been supported by “analogical thinking”-an agile way of reasoning in which think the unknown through the familiar.
Architecture --- Visual metaphor. --- Creative thinking. --- Pensée créatrice --- Philosophy. --- Philosophie --- Design thinking --- Architecture organique --- Morphologie architecturale --- Rapport architecture-nature --- Processus de conception
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Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Lexicology. Semantics --- Psycholinguistics --- Semiotics --- Semiotiek --- Lexicologie. Semantiek --- Psycholinguïstiek --- Visual metaphor --- Visual metaphor. --- Semiotics. --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Analogical juxaposition --- Juxtaposition, Analogical --- Metaphor, Nonverbal --- Metaphor, Pictorial --- Metaphor, Visual --- Nonverbal metaphor --- Pictorial metaphor --- Nonverbal communication --- Visual communication
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This book uncovers how we make meaning of abstraction, both historically and in present times, and examines abstract images as a visual language. The contributors will demonstrate that abstraction is not primarily an artistic phenomenon, but rather arose from human beings' desire to imagine, understand, and communicate complex, ineffable concepts in fields ranging from fine art and philosophy to technologies of data visualisation, from cartography and medicine to astronomy. The book will be of interest to scholars working in image studies, visual studies, art history, philosophy, and aesthetics.
Visual metaphor --- Abstraction --- Art, Abstract --- Abstract art --- Art, Non-objective --- Non-objective art --- Art, Modern --- Modernism (Art) --- Abstract thought --- Cognition --- Logic --- Thought and thinking --- Analogical juxaposition --- Juxtaposition, Analogical --- Metaphor, Nonverbal --- Metaphor, Pictorial --- Metaphor, Visual --- Nonverbal metaphor --- Pictorial metaphor --- Nonverbal communication --- Visual communication --- E-books --- Visual metaphor. --- Abstraction. --- Art, Abstract. --- Aesthetics --- Iconography
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Pictures --- Symbolism in advertising --- Advertising layout and typography --- Metaphor --- Printing --- 659.1 --- -Symbolism in advertising. --- #KVHA:Linguistiek --- Parabole --- Advertising typography --- Layout and typography, Advertising --- Typography, Advertising --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Iconography --- Pictorial representations --- Symbolisme dans la publicité --- Illustrations, images, etc. --- Métaphore --- Impression --- -Symbolism in advertising --- #SBIB:309H505 --- Visual aids --- Figures of speech --- Reification --- Graphic design (Typography) --- Code en boodschap: psychologische, psycho-analytische benadering --- Advertising layout and typography. --- Metaphor. --- Symbolism in advertising. --- Printing. --- Advertising --- Art --- Commercial art --- #SBIB:309H2812 --- #SBIB:309H2820 --- #SBIB:309H53 --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Niet-verbale communicatie --- Advertising. Public relations --- Visual metaphor. --- Analogical juxaposition --- Juxtaposition, Analogical --- Metaphor, Nonverbal --- Metaphor, Pictorial --- Metaphor, Visual --- Nonverbal metaphor --- Pictorial metaphor --- Nonverbal communication --- Visual communication --- Pictures - Printing
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