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"Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalogue. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology"--

Branding (Marketing) --- Video-on-demand --- Disney+ (Firm)

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Many emerging technologies such as video conferencing, video-on-demand, and digital libraries require the efficient delivery of compressed video streams. For applications that require the delivery of compressed stored multimedia streams, the a priori knowledge available about these compressed streams can aid in the allocation of server and network resources. By using a client-side buffer, the resource requirements from the server and network can be minimized. Buffering Techniques for Delivery of Compressed Video in Video-on-Demand Systems presents a comprehensive description of buffering techniques for the delivery of compressed, prerecorded multimedia data. While these techniques can be applied to any compressed data streams, this book focusses primarily on the delivery of video streams because of the large resource requirements that they can consume. The book first describes buffering techniques for the continuous playback of stored video sources. In particular, several bandwidth smoothing (or buffering) algorithms that are provably optimal under certain conditions are presented. To provide a well-rounded discussion, the book then describes extensions that aid in the ability to provide interactive delivery of video across networks. Specifically, reservation techniques that take into account interactive functions such as fast-forward and rewind are described. In addition, extensions to the bandwidth smoothing algorithms presented in the first few chapters are described. These algorithms are designed with interactive, continuous playback of stored video in mind and are also provably optimal under certain constraints. Buffering Techniques for Delivery of Compressed Video in Video-on-Demand Systems serves as an excellent resource for multimedia systems, networking and video-on-demand designers, and may be used as a text for advanced courses on the topic.

Video-on-demand. --- Video compression. --- Buffer storage (Computer science)

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Streaming video --- Video-on-demand --- Internet videos --- Digital video

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Les dispositifs expérimentés pour fédérer les spectateurs autour de l'art cinématographique évoluent au fil du temps, au gré des technologies de reproduction et de diffusion des images animées mais aussi de la sociologie des usages représentative de chaque époque. Ils sont cependant réunis par un système de valeurs partagés, conceptualisé sous le terme de cinéphilie. Or, le développement des nouvelles technologies et l'apparition de nouvelles pratiques de consommation des images animées en ligne ont récemment contraint les acteurs cinéphiles à repenser le cadre de leur travail de médiation.Recourant au concept d'adaptation, cet ouvrage propose une analyse des caractéristiques des plateformes cinéphiles de Vidéo à La Demande, des stratégies de leurs acteurs, et de la façon dont ces derniers travaillent un modèle de médiation qui a traversé l'ensemble des dispositifs caractéristiques de l'histoire de la cinéphilie.

Vidéo à la demande --- Cinéma et télévision --- télévision --- innovation technologique --- cinéma --- Video-on-demand --- Motion pictures and television --- Economic aspects --- Cinéphiles --- Industrie du cinéma --- Distribution des films. --- Aspect social. --- Video-on-demand - France --- Video-on-demand - Economic aspects - France --- Motion pictures and television - France

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Subscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data to connect users to content, there is another significant, relatively unexamined model: curation-style services such as BFI Player, IFC Unlimited, the Criterion Channel or MUBI - the latter, which forms the focus of this book, claims to be the world's most subscribed independent video on demand service. These platforms take advantage of common anxieties about algorithms, cultural surplus and filter bubbles to promote discovery, human-generated recommendations and quality over quantity of content. Deploying an original, holistic methodology that includes analysis of technological affordances, marketing rhetoric, business models, interviews with company executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the market. Ultimately, MUBI offers film, media and business scholars an instructive example of the fate of art cinema and media diversity in a digital culture increasingly dominated by a few giant tech companies. Mattias Frey is Professor of Film, Media and Culture at the University of Kent, UK. He is the author or editor of eight books, including The Permanent Crisis of Film Criticism (2015); Film Criticism in the Digital Age (co-edited with Cecilia Sayad, 2015); and Netflix Recommends: Algorithms, Film Choice, and the History of Taste (2021).

Video-on-demand. --- Motion pictures. --- Digital media. --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Performing arts --- On-demand video --- Video dial tone --- Video dialtone --- Video-to-home --- Interactive videos --- Telecommunication --- Television --- History and criticism --- Video-on-demand --- Economic aspects.