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When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? R

Graphics industry --- Semiotics --- Book design. --- Semiotics and the arts. --- Semiotics and the arts --- Book design --- Languages & Literatures --- Philology & Linguistics --- #KVHA:Vertaalwetenschap --- #KVHA:Book design --- Literaire vertaling en non-verbale communicatie --- Vertalen en paratekst --- Vertalen en cultuur --- Vertalen en non-verbale communicatie --- Vertalen en semiotiek --- Eco, Umberto, --- Literaire vertaling en non-verbale communicatie. --- Vertalen en paratekst. --- Vertalen en cultuur. --- Vertalen en non-verbale communicatie. --- Vertalen en semiotiek. --- Design, Book --- Arts and semiotics --- Arts --- Books --- Graphic design (Typography) --- Format

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82.035 --- #KVHA:Vertaalwetenschap --- #KVHA:Non-verbale communicatie --- #KVHA:Theater --- #KVHA:Film --- #KVHA:Literatuur --- Literatuur. Algemene literatuurwetenschap. Vertalen --- Film --- Literaire vertaling en non-verbale communicatie --- Toneel --- Vertalen en cultuur --- vertalen en non-verbale communicatie --- Literaire vertaling en non-verbale communicatie. --- Vertalen en cultuur. --- vertalen en non-verbale communicatie. --- Books and reading --- Motion pictures --- Theater --- Translating and interpreting --- Interpretation and translation --- Interpreting and translating --- Language and languages --- Literature --- Translation and interpretation --- Translators --- Dramatics --- Histrionics --- Professional theater --- Stage --- Theatre --- Performing arts --- Acting --- Actors --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Appraisal of books --- Books --- Choice of books --- Evaluation of literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Translating --- History and criticism --- Appraisal --- Evaluation --- Translating and interpreting. --- Books and reading. --- Theater. --- Motion pictures.