Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The future of education in today's revolutionary digital world.

User-generated content. --- User-created content --- Electronic information resources --- Social media --- Wikipedia.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.

Social media. --- User-generated content --- User-created content --- Electronic information resources --- Social media --- User-generated media --- Communication --- Social aspects.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This text considers the reasons behind the wild popularity of UContent (user-generated content) and makes strong arguments for cultivating it while serving as an overview, a status report, a primer, and a prognostication. In addition to the author's own UContent experiences, the book includes examples, insights, tips, and illustrations designed to help process, administer, and enjoy the UContent phenomenon.

User-generated content. --- Social media. --- Online social networks --- User-generated media --- Communication --- User-generated content --- User-created content --- Electronic information resources --- Social media --- Library applications.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Cherchez n'importe quel mot sur Google... la première page de résultats, celle qui compte, vous renverra presque invariablement à un article de Wikipédia. Comment cette encyclopédie d'un nouveau genre s'est-elle installée comme une source universelle de connaissance, et désormais comme un réflexe intellectuel ? Quelles sont les nouvelles tendances sociétales révélées par Wikipédia ? S'agit-il d'un modèle qui préfigure la manière dont nous allons étudier, travailler, et même vivre ensemble ? peut-on parler d'une génération Wikipédia ? Wikipédia est-elle l'expression du soft power américain, une percée libérale dans le monde de la connaissance ou bien un authentique système collectiviste ? faut-il comprendre son fonctionnement comme celui d'une organisation politique ? Peut-on soumettre la production et la diffusion des connaissances à une nouvelle forme de démocratie ? L'utilisation de Wikipédia est devenue si courante qu'il était nécessaire de faire le point sur les chances et les risques liés à ces nouvelles pratiques. Il est indispensable de mesurer leur impact sur la recherche d'informations, la propriété intellectuelle ou l'économie de la connaissance, d'en retracer les bouleversements encore récents et d'esquisse ceux qui se préparent. Par une approche philosophique et sociologique, l'ouvrage vise une analyse impartiale de l'encyclopédie collaborative, et dévoile l'un après l'autre les enjeux de ce phénomène émergent, le rattachant aux tendances de fond de la modernité. Le phénomène Wikipédia, innovation majeure dans la production et la diffusion du savoir, permet également d'éclairer d'autres évolutions de la société contemporaine

Electronic encyclopedias --- Encyclopédies électroniques --- Wikipedia --- User-generated content --- Encyclopedias and dictionaries --- Internet --- Encyclopedias --- Information Dissemination --- Encyclopédies Encyclopedieën --- Internet Internet --- Culture générale Cultuur --- Sociologie Sociologie --- Encyclopédies électroniques --- Encyclopédies électroniques. --- User generated content --- User-created content --- Electronic information resources --- Social media --- Interactive encyclopedias --- Multimedia encyclopedias --- Online encyclopedias --- Electronic publications --- Electronic reference sources --- Wikipedia.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

What is the value of user generated content in branding? Do social media activities such as brand communities and blogs rather harm or strengthen the brand? Ulrike Arnhold investigates these burning questions, introducing the concept of user generated branding. From a brand management perspective she analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix. Her book provides not only a comprehensive empiric analysis but also managerial implications. Thus, this pioneer study will help both scholars and practitioners to gain a thorough understanding of the roots, strategies and applications of user generated content in branding.

Advertising. --- Branding (Marketing). --- Sales promotion. --- Commerce --- Business & Economics --- Marketing & Sales --- Product management. --- User-generated content. --- User-created content --- Brand management --- Management, Product --- Business. --- Management science. --- Marketing. --- Business and Management. --- Business and Management, general. --- Electronic information resources --- Social media --- Marketing --- Management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Trade --- Economics --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision