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The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.
Sports spectators --- Branding (Marketing) --- Psychology. --- Ultimate Fighting Championship (Organization) --- Communication in marketing. --- Mixed martial arts --- Sports --- Psychological aspects. --- Marketing --- UFC (Mixed martial arts event)
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This ethnographic study of a mixed martial arts gym in Thailand describes the everyday practices and lived experiences of martial art practitioners. Through the lived realities and everyday experiences of these fighters, this book seeks to examine why foreigners invest their time and money to train in martial arts in Thailand; the linkages between the embodiment of martial arts and masculinity; how foreign bodies consume martial arts and what they get out of it; the sensory reconfiguration required of a fighter; and the impact of transnational flows on bodily dispositions and knowledge. The author argues that being a successful fighter entails not only sensitized awareness and knowledge of one’s body, but also a reconfiguration of the senses.
Sports-Sociological aspects. --- Mixed martial arts --- Sports --- Human body --- Physiological aspects. --- Sociological aspects. --- Social aspects. --- Sociology of sports --- MMA (Mixed martial arts) --- Ultimate fighting --- Sociology --- Martial arts --- Human body-Social aspects. --- Sociology of the Body. --- Sociology of Sport and Leisure. --- Human body—Social aspects. --- Sports—Sociological aspects.
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Sports economics is a relatively new field of research that is experiencing rapid growth in the economics literature. The importance of the sports industry to economies coupled with the availability of financial and productivity data have made the study of sports economics a useful avenue for exploring research questions that have eluded mainstream economics fields. The main goal of this Special Issue of the International Journal of Financial Studies is to encourage theoretical and applied research in sports economics, which is of interest to both academics and practitioners. For this purpose, this Special Issue on “Sports Finance” invites papers on topics, such as, but not limited to, salary determination, ticket pricing, revenue sharing, salary caps, competitive balance, new stadium financing, rival league behavior, determinants of revenue, television and media, tournament prize structures, financial distress in professional sports, financial fair play, financial control of sports clubs, Third Party Ownership, financial efficiency in professional sports, budget constrains and sport performance, financial information of sports, ownership of professional sport clubs and Crowdfunding in sports. Papers on both professional and amateur sports are welcome.
earnings persistence --- subsidy --- M42 --- M41 --- fighting --- welfare --- salary --- financial health --- KHL --- college sports --- earnings predictability --- sports finance --- Z2 --- financial fair play --- Zuffa LLC --- audit fees --- payment failure --- finances --- soft budget constraint --- European football clubs --- revenue sharing --- mixed martial arts (MMA) --- effort --- financial recovery --- moments --- NHL --- JEL Classification --- profit maximisation --- country of origin --- professional team sport --- polarization --- uncertainty of outcome --- bonuses --- fighter performance --- grants --- hockey --- accruals --- Financial Fair Play --- audit shopping --- football --- UEFA --- risk aversion --- economics --- Ultimate Fighting Championship (UFC) --- World Extreme Cagefighting (WEC) --- regulation --- French soccer --- cricket --- disequilibrium modelling --- segmented labour market --- finance --- attendance
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In this novel approach to understanding consent, Jill D. Weinberg presents two case studies of activities in which participants engage in violent acts: competitive mixed martial arts (MMA) and sexual sadism and masochism (BDSM). Participants in both cases assent to injury and thereby engage in a form of social decriminalization, using the language of consent to render their actions legally and socially tolerable. Yet, these activities are treated differently under criminal battery law: sports, including MMA, are generally absolved from the charge of criminal battery, whereas BDSM often represents a violation of criminal battery law. Using interviews and ethnographic observation, Weinberg argues that where law authorizes a person's consent to an activity, as in MMA, consent is not meaningfully constructed or regulated by the participants themselves. In contrast, where law prohibits a person's consent to an activity, as in BDSM, participants actively construct and regulate consent. A synthesis of criminal law and ethnography, Consensual Violence is a fascinating account of how consent is framed among participants engaged in violent acts and lays the groundwork for a sociological understanding of the process of decriminalization.
Decriminalization --- Violence --- Mixed martial arts --- Sadomasochism --- Consent (Law) --- Declaration of intention --- Justification (Law) --- Algolagnia --- Algophilia --- BDSM (Sexual behavior) --- Masochism, Sexual --- S & M (Sadomasochism) --- S and M (Sadomasochism) --- S/M (Sadomasochism) --- Sadism, Sexual --- Sado-masochism --- Sexual masochism --- Sexual sadism --- Psychosexual disorders --- Leather lifestyle --- Masochism --- Sadism --- Sexual dominance and submission --- MMA (Mixed martial arts) --- Ultimate fighting --- Martial arts --- Violent behavior --- Social psychology --- Criminal law --- Punishment --- Social aspects --- Law and legislation --- bdsm. --- case studies. --- chokehold. --- conduct. --- consent. --- criminal battery. --- criminal law. --- decriminalization. --- ethnographic. --- ethnography. --- experiment. --- fighting. --- giving consent. --- health and wellness. --- interviews. --- language of consent. --- language. --- law and order. --- legal cases. --- legal issues. --- mental health. --- mma. --- observation. --- safety. --- sex and sexuality. --- sexuality. --- social experiment. --- social issues. --- social science. --- social studies. --- taboo. --- understanding consent. --- violence.
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