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Fan connectivity and brand transformation : the ultimate fighter championship experience
Authors: ---
Year: 2016 Publisher: London : Henry Stewart Talks,

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Abstract

The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.


Book
The Body and Senses in Martial Culture
Authors: ---
ISBN: 1137557419 1137557427 1349718300 Year: 2016 Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot,

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This ethnographic study of a mixed martial arts gym in Thailand describes the everyday practices and lived experiences of martial art practitioners. Through the lived realities and everyday experiences of these fighters, this book seeks to examine why foreigners invest their time and money to train in martial arts in Thailand; the linkages between the embodiment of martial arts and masculinity; how foreign bodies consume martial arts and what they get out of it; the sensory reconfiguration required of a fighter; and the impact of transnational flows on bodily dispositions and knowledge. The author argues that being a successful fighter entails not only sensitized awareness and knowledge of one’s body, but also a reconfiguration of the senses.


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Topics in Sports Finance
Authors: ---
ISBN: 303921067X 3039210661 Year: 2019 Publisher: MDPI - Multidisciplinary Digital Publishing Institute

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Sports economics is a relatively new field of research that is experiencing rapid growth in the economics literature. The importance of the sports industry to economies coupled with the availability of financial and productivity data have made the study of sports economics a useful avenue for exploring research questions that have eluded mainstream economics fields. The main goal of this Special Issue of the International Journal of Financial Studies is to encourage theoretical and applied research in sports economics, which is of interest to both academics and practitioners. For this purpose, this Special Issue on “Sports Finance” invites papers on topics, such as, but not limited to, salary determination, ticket pricing, revenue sharing, salary caps, competitive balance, new stadium financing, rival league behavior, determinants of revenue, television and media, tournament prize structures, financial distress in professional sports, financial fair play, financial control of sports clubs, Third Party Ownership, financial efficiency in professional sports, budget constrains and sport performance, financial information of sports, ownership of professional sport clubs and Crowdfunding in sports. Papers on both professional and amateur sports are welcome.


Book
Consensual violence
Authors: ---
ISBN: 0520964721 9780520964723 9780520290655 Year: 2016 Publisher: Oakland, California

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In this novel approach to understanding consent, Jill D. Weinberg presents two case studies of activities in which participants engage in violent acts: competitive mixed martial arts (MMA) and sexual sadism and masochism (BDSM). Participants in both cases assent to injury and thereby engage in a form of social decriminalization, using the language of consent to render their actions legally and socially tolerable. Yet, these activities are treated differently under criminal battery law: sports, including MMA, are generally absolved from the charge of criminal battery, whereas BDSM often represents a violation of criminal battery law. Using interviews and ethnographic observation, Weinberg argues that where law authorizes a person's consent to an activity, as in MMA, consent is not meaningfully constructed or regulated by the participants themselves. In contrast, where law prohibits a person's consent to an activity, as in BDSM, participants actively construct and regulate consent. A synthesis of criminal law and ethnography, Consensual Violence is a fascinating account of how consent is framed among participants engaged in violent acts and lays the groundwork for a sociological understanding of the process of decriminalization.

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