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Star trek (Television program)

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Star Trek films --- Star Trek television programs --- Space biology --- Science fiction --- Star Trek (Films) --- Star Trek (Séries télévisées) --- Biologie spatiale --- Science-fiction --- Science fiction.

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This book examines how contemporary media marketing has become the new myth-making and has reinforced the particular mythology of the gargantuan Star Trek franchise, across its current lifespan of more than 50 years. The author argues that the tools of promotional material and transmedia merchandising shape viewers' experiences of the hit television series, reinforcing its mythology that both recycles the narratives of classical heritage and looks forward to the future. In this way, it reminds consumers of the Star Trek story's ongoing centrality within popular culture, whether in the form of the original 1960's series, the later additions such as Voyager and Discovery or J. J. Abrams' "reboot" films. Chapters examine how oral and literary traditions have influenced the series structure and its commercial image, how the cosmological role of humanity and the Earth are explored in title sequences across various Star Trek media platforms, and the multi-faceted way in which Internet, video game and event spin-offs create rituals to consolidate the space opera's fan base.

Star Trek television programs --- Star Trek films --- Myth in motion pictures. --- History and criticism.

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South Africa --- History --- Great Trek 1836-1840 --- To 1836

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"The Star Trek franchise represents one of the most successful emanations of popular media in our culture. The number of books, both popular and scholarly, published on the subject of Star Trek is massive with more and more titles being printed every year. Very few, however, have looked at Star Trek in terms of the dialectics of humanism and post-humanism, the pervasiveness of advanced technology, and the complications of gender identity. In Drones, Clones and Alpha Babes, author Diana Relke sheds light on how the Star Trek narratives influence and are influenced by shifting cultural values in the United States, using these as portals to the sociopolitical and sociocultural landscapes of the U.S., pre- and post-9-11. From her Canadian perspective, Relke focuses on Star Trek's uniquely American version of liberal humanism, extends it into a broader analysis of ideological features, and avoids a completely positive or negative critique, choosing instead to honour the contradictions inherent in the complexity of the subject."

Star Trek television programs --- Television --- Humanism. --- Social aspects.