Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interprets the functionality refusal grounds through objective tests, focusing on the pro-competition rationale of denying trade mark exclusivity on product features that are technically or aesthetically important for competitors' ability to trade in alternative products. The work takes a comparative approach looking at the US trade dress functionality doctrine, and a law and economics perspective on the role of trade marks and brands in the marketplace. It explores how competition rules related to market definition and the substitutability of products, as well as marketing and design findings related to branding and aesthetics, could be integrated into the legal assessment of EUTM functionality. The volume will be of interest to academics and researchers working in the areas of Intellectual Property Law, Trade Mark and Design Law, EU Law, Comparative Law, and Branding"--

Trademarks --- Functionality (Trademark law) --- Law and legislation

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Between 2013-2017, around 115 EU trademark applications were rejected on morality and public order grounds. In the GCC (six Arab and Islamic countries), anecdotal evidence suggests some refusals have bemused foreign applicants and highlighted cultural blindspots. In this context, this work examines how three Arab Gulf states that have Islamic law as the main source of legislation and large expatriate communities, apply moral bars to trademark registration. It draws comparison with Western jurisdictions. Three main questions are explored: 1) To what extent do immoral or borderline trademarks/goods proceed to registration in conservative Islamic countries that apply trademark law in conformity with Shari’a law? 2) What reasoning is guiding decisions? 3) Can a concept of ‘harm’ improve our understanding of the power of trademarks and thus the moral thresholds that countries set?The author is an innovation and IP commercialisation professional. She acquired a passion for trademark law while completing a Master of Laws in ‘Intellectual Property and Competition Law’ in Munich, Germany. She is now pursuing a career in trademark law in the UK.

GCC registration --- harm --- Gulf Cooperation Council (GCC) --- moral bars --- trademark law --- immoral trademarks --- harmful trademarks --- trademark --- new understanding --- morality and public order --- cultural norms

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Trademarks --- Law and legislation --- Kennzeichenstreitsache. --- Mitgliedsstaaten. --- Rechtsverfolgung. --- Transformation. --- Unionsmarke. --- Markenrecht. --- EUROPEAN UNION LAW --- TRADEMARK LAW (PATENT LAW, TRADEMARK LAW) --- Droit européen. --- Marques de commerce. --- Marques de commerce (droit international) --- Propriété industrielle. --- Europäische Union --- European Parliament --- Europäische Union. --- Union européenne. --- Design protection (International law) --- Models (Patents) --- Industrial property (International law) --- Intellectual property --- Dessins et modèles (droit européen) --- Propriété industrielle (droit européen) --- Propriété intellectuelle (droit européen) --- Law --- European Parliament. --- Dessins et modèles (droit européen) --- Propriété industrielle (droit européen) --- Droit européen. --- Propriété industrielle. --- Propriété intellectuelle (droit européen) --- Union européenne.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Socialistic brands are signs with unique characteristics acquired through their use in particular historical circumstances. It is considered whether, decades after the fall of the iron curtain, the shared historical pedigree justifies different treatment of these signs. The author attempts to answer the question of what would constitute as unfair appropriation of these brands and discusses the availability of legal remedies in such cases. The analysis of issues relating to socialistic brands is conducted on the basis of European and Polish law and jurisprudence. Trademark law and other fields of intellectual property law form the core of this consideration. The author additionally employs findings from branches of social sciences such as anthropology, sociology and semiotics, in order to shed light on the complex nature of the attractiveness of signs and how cultural connotations affect it.

Trademarks --- Trademark infringement --- Socialism and culture Poland. --- Law and legislation --- Infringement of trademark --- Intellectual property infringement --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- Criminal provisions --- Socialism and culture --- Culture and socialism --- Culture --- Poland. --- grounds of revocation and cancelation of of trademarks --- Trademark law --- socialism --- communism --- cultural influence --- semiotics --- public policy

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers' attention and wove together meaningful images and prose to gain the public's trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas-in print, in the law, and to the public.Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.

Brand name products --- Marketing --- Trademarks --- Law and legislation --- Advertising history. --- American middle-class. --- Franco-American chef. --- Lydia Pinkham. --- National Biscuit. --- Quaker Oats man. --- Trademark law. --- billboards. --- brand. --- branding. --- character. --- consumers. --- corporate capitalism. --- counterfeits. --- display. --- fakes. --- font. --- fraud. --- goodwill. --- graphic design history. --- illustrations. --- infringement. --- knock off. --- labels. --- logos. --- media. --- newspaper. --- packaging. --- pictorial. --- print culture. --- product name. --- trade cards. --- visual culture. --- white space.