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Das Medium Blatt, obwohl jedem bekannt und tagtäglich genutzt, wurde von der Medienforschung bislang fast gänzlich vernachlässigt. In zwei verschiedenen, einander ergänzenden Blöcken werden hier zahlreiche Pilotstudien mit neuen Perspektiven und Befunden vorgestellt. Versionen des Blatts im Alltag umfassen dabei u.a. Eintrittskarten, Packungsbeilagen von Medikamenten, Kochrezepte, Spielkarten, Flugblätter oder Werbeblätter als Zeitungsbeilagen. Bedeutung und Funktionen des Blatts unterscheiden sich aber auch nach seiner Verwendung in verschiedenen kommunikativen Binnenräumen, beispielsweise der Schule, Kultureinrichtungen wie Bücherei oder Kulturinstitut sowie kirchlichen Räumen – bis hin zum Einkaufszettel oder der Nutzung des Blatts als Schreibmedium zur Bewältigung des Alltags. Ein einführender Forschungsbericht und ein abschließender Abriss zur Geschichte des Mediums Blatt von den Anfängen bis heute runden den facettenreichen, innovativen Band ab.
Menus. --- Printed ephemera. --- Street literature. --- Trade literature.
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Brochures --- Huisstijl --- 754.34 --- brochures --- folders --- grafische vormgeving --- reclame --- Design --- grafische vormgeving, volgens vorm, folders --- Pamphlets --- Trade literature --- Brochure
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Advertising cards. --- Business cards. --- Creativity in advertising. --- Macleod, Hugh, --- Advertising cards --- Business cards --- Creativity in advertising --- Advertising --- Cards, Business --- Trade cards --- Tradesmen's cards --- Business --- Cards, Advertising --- Show cards --- Industrial design coordination --- Trade literature
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Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This substantial collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. With a clean, engaging presentation, this volume is a highly visual collection of ideas for everything from choosing type to selecting photo treatments, and everything in between.
Brochures --- Commercial art. --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Graphic arts --- Posters --- Visual communication --- Motion picture billboards --- Pamphlets --- Trade literature --- Design.
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Commercial catalogs --- Advertising, Direct-mail --- Advertising, Direct-mail. --- Commercial catalogs. --- Advertising, Mail --- Direct advertising --- Direct-mail advertising --- Direct mail campaigns --- Junk mail --- Commercial correspondence --- Direct marketing --- Mail-order business --- Mailing list services industry --- Catalogs, Commercial --- Commercial products --- Mail-order catalogs --- Trade catalogs --- Catalogs --- Trade literature --- Business economics --- Business, Economy and Management --- Business Management --- E --- General and Others --- Marketing and Sales --- Trade and Commerce
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Government purchasing --- Administrative agencies --- Commercial catalogs --- Agencies, Administrative --- Executive agencies --- Government agencies --- Regulatory agencies --- Administrative law --- Public administration --- Catalogs, Commercial --- Commercial products --- Mail-order catalogs --- Trade catalogs --- Catalogs --- Trade literature --- Advertising, Direct-mail --- Equipment and supplies --- Law and legislation --- Government --- Business economics --- Engineering --- General and Others
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By the late nineteenth century, advances in medical knowledge, technology and pharmaceuticals led to the development of a thriving commercial industry. The medical trade catalogue became one of the most important means of promoting the latest tools and techniques to practitioners. Drawing on over 400 catalogues produced between 1870 and 1914, Jones presents a study of the changing nature of medical professionalism. She examines the use of the catalogue in connecting the previously separate worlds of medicine and commerce and discusses its importance to the study of print history more widely.
Medicine --- Medical instruments and apparatus --- Apparatus, Medical --- Instruments, Medical --- Medical apparatus --- Medical devices --- Medical products --- Biomedical engineering --- Medical supplies --- Scientific apparatus and instruments --- Health Workforce --- History --- Apparatus --- Equipment and supplies --- Instruments --- Commercial catalogs --- Great Britain. --- Catalogs, Commercial --- Commercial products --- Mail-order catalogs --- Trade catalogs --- Catalogs --- Trade literature --- Advertising, Direct-mail --- 1800 - 1899
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Provides step-by-step instructions for creating three-dimensional structures from two-dimensional paper cards, and demonstrates how readers can adapt techniques to use in their own creations
Pliage --- Papier --- Technique --- Paper folding (Graphic design). --- Paper work. --- Trade literature --- Design. --- 745.011 --- designproces --- design --- vouwtechnieken --- papier --- 3-D structuren --- pop-up design --- 745.54 --- Pop-up ontwerpen ; technieken --- 624.3 --- pop-ups (pop-up) --- knutselen --- Decoratieve kunstnijverheid ; knutseltechnieken ; papier --- handenarbeid - knutselen, papier en karton - metaalfolie --- Livre-objet --- Vouwen --- Pop-upboeken --- Pop-upboek --- 766.11.02 --- Grafische industrie en ontwerp ; drager ; papier & boek ; technieken
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An informal history of sensational, scientific, silly, satisfying, and startling attractions based on seventeenth, eighteenth, and nineteenth-century broadsides from Ricky Jay's extraordinary collection. It includes observations on the convention of promoting such appearances, digressions on the manner and method of printing advertisements to do so, and insights into the psychology employed to that end. All are compiled in a monograph that is itself a shameless attempt to entertain and elucidate. It is the contention of the author that neither the tongue of the most florid orator, nor pen of the most ingenious writer, can sufficiently describe the elegance, symmetry, and prodigious accomplishments of those who pass in review within these pages Included are broadsides advertising: an armless dulcimer player, a ghost showman, a singing mouse, a chess-playing automaton, a cannon ball juggler, an African hermaphrodite, a chicken incubator, a rabbi with prodigious memory, a ventriloquist, a spirit medium, a glass blower, a woman magician, a speaking machine, a mermaid, a bullet catcher, a flea circus, and an equestrian bee keeper.
Advertising fliers --- Curiosities and wonders --- 017.2 <73> JAY, RICKY --- 094:93 <041> --- Circulars, Advertising --- Fliers, Advertising --- Flyers, Advertising --- Handbills, Advertising --- Advertising, Newspaper --- Trade literature --- Enigmas --- Facts, Miscellaneous --- Miscellaneous facts --- Oddities --- Trivia --- Wonders --- 094:93 <041> Oude drukken i.v.m. geschiedenis--Brochures. Pamfletten. Essays --- Oude drukken i.v.m. geschiedenis--Brochures. Pamfletten. Essays --- Private collections --- Posters --- Catalogi van persoonsbibliotheken--Verenigde Staten van Amerika. VSA. USA--JAY, RICKY --- Jay, Ricky --- Potash, Richard Jay --- Private collections. --- Exhibitions --- Theatrical science --- Recreation. Games. Sports. Corp. expression --- posters --- theater [discipline] --- affiches --- theater --- circuses [performances]
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Marketing --- Information storage and retrieval systems --- Commercial catalogs --- Advertising, Direct-mail --- Advertising, Mail --- Direct advertising --- Direct-mail advertising --- Direct mail campaigns --- Junk mail --- Commercial correspondence --- Direct marketing --- Mail-order business --- Mailing list services industry --- Automatic data storage --- Automatic information retrieval --- Automation in documentation --- Computer-based information systems --- Data processing systems --- Data storage and retrieval systems --- Discovery systems, Information --- Information discovery systems --- Information processing systems --- Information retrieval systems --- Machine data storage and retrieval --- Mechanized information storage and retrieval systems --- Computer systems --- Electronic information resources --- Data libraries --- Digital libraries --- Information organization --- Information retrieval --- Catalogs, Commercial --- Commercial products --- Mail-order catalogs --- Trade catalogs --- Catalogs --- Trade literature --- Retail trade --- Business economics --- Business, Economy and Management --- Information Technology --- Trade and Commerce --- Data Storage and Data Mining --- Information Extraction, Retrieval and Filtering
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