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"The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is placed on a crowded store shelf and can be the crucial factor in determining our decision to buy. Over the last few years, however, the understanding of the role of packaging has changed. In the past, packaging was thought of as an extension of the product's print advertising campaign--as a mere projection screen for established logos and brand messages. Today, packaging is considered to be a self-contained facet of an overall communication concept. Boxed and Labelled 2 documents the main strategic directions that exist in current packaging design--all of which address a longing for "truthfulness."... Although the work in Boxed and Labelled 2 ranges from minimalistic to whimsical, from clear-cut to ambiguous, all of the featured examples deliver their own unique brand values and experiences. With its inspiring and entertaining selection of products that stand apart in the competitive marketplace, this book is a compelling exploration of the communication power of state-of-the-art packaging design today."

Packaging --- Commercial art --- Labels --- Emballage --- Conditionnement --- Image de marque --- Design --- 766:659.154 --- 766:659.154 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Verpakking --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Verpakking --- Packaging - Design --- Labels - Design