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Dissertation
Le musée du Trésor de Liège. Analyse de sa situation et de son potentiel d'attractivité.
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Year: 2019 Publisher: Liège Université de Liège (ULiège)

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Abstract

Dans le paysage des musées liégeois, le Trésor de Liège, situé dans le cloître de la Cathédrale Saint Paul, présente des collections exceptionnelles d’art et d’histoire de l’ancienne principauté épiscopale. Pourtant, ce joyau du patrimoine liégeois peine à accroître sa visibilité et son attractivité malgré l’inauguration, en 2018, de nouvelles salles et l’achèvement de plus d’une décennie de travaux. Ce mémoire de sciences de gestion s’attache à définir le positionnement et la stratégie du Trésor dans l’offre muséale liégeoise afin de proposer des clés d’amélioration de son potentiel d’attractivité. Par le biais de sources quantitatives et qualitatives variées, cette étude de cas offre la parole aux acteurs du musée, tant gestionnaires que bénévoles, ainsi qu’aux visiteurs. Sous le prisme des concepts d’attractivité et de marketing territorial appliqués au tourisme culturel, ce travail propose un diagnostic stratégique de la situation du Trésor dans son environnement concurrentiel et son fonctionnement interne. Une attention particulière est accordée à l’efficience des outils de communication et de promotion mobilisés. Les tendances et résultats dégagés permettent d’avancer quelques recommandations stratégiques en vue de concrétiser le potentiel d’attractivité du Trésor, en augmentant sa fréquentation et sa visibilité auprès des touristes mais également des résidents liégeois ignorant jusqu’à l’existence de ce musée local. In the museum landscape of Liège, the Treasure House, located in the cloister of Saint Paul's Cathedral, shows exceptional collections of art and history of the former episcopal principality. Yet, this jewel of the city heritage is struggling to increase its visibility and attractiveness despite the inauguration, in 2018, of new rooms and the completion of more than a decade of works. This dissertation in management sciences aims to define the Treasure's positioning and strategy in the Liège museum offer in order to propose keys to improve its attractiveness potential. Through a variety of quantitative and qualitative sources, this case study gives the floor to museum stakeholders, both managers and volunteers, as well as visitors. Under the lens of the concepts of attractiveness and territorial marketing applied to cultural tourism, this work proposes a strategic diagnosis of the Treasure's situation in its competitive environment and its internal functioning. Particular attention is given to the efficiency of the communication and promotion tools used. The trends and results generated allow us to make some strategic recommendations in order to make the Treasure's attractiveness potential a reality by increasing its use and visibility among tourists as well as residents of Liège who are unaware of the existence of this local museum.


Book
Enhancement of Public Real-estate Assets and Cultural Heritage : Management Plans and Models, Innovative Practices and Tools in Supporting the Local Sustainable Development
Authors: ---
Year: 2020 Publisher: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute

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Abstract

The management of cultural heritage and public real-estate assets is one of the most crucial challenges concerning the sustainable use of these resources, involving dynamic methods to stimulate preservation, development, renewal, and transmission to future generations of these essential assets. The contributions presented in this book provide a rich and varied panorama of research experiences and innovative tools, capable of promoting the re-use of cultural heritage in European cities and cultural landscapes, using a circular economy logic as a model of sustainable development. From this point of view, cultural capital becomes the driver of a regeneration process on the local, urban, and metropolitan scales, in which the transversal interconnections between the production cycles of the adaptive re-use of the available heritage, both in the adaptation and in the management phase, configure a circular process of multidimensional production of value. Therefore, future territorial redevelopment projects can base their idea strength on an open system of appropriately selected social attractors, whose enhancement and use have the objective of triggering widespread regeneration effects on the whole territory of influence, receiving inducement and resources to progress.

Keywords

Humanities --- Social interaction --- urban heritage --- historic centre --- regulation --- sustainability --- city plan --- ambidextrous management --- creative tourism --- tourismphobia and anti-tourism movements --- social capital --- heritage --- territorial health center --- urban regeneration --- Multi-Criteria Analysis --- built cultural heritage --- values --- economic evaluation of projects --- Multi Criteria Decision Making (MCDM) --- historical building --- economic enhancement --- integrated evaluation --- multicriteria analysis --- cultural heritage and circular economy --- financial sustainability --- Ritiro del Carmine --- built heritage sustainable reuse --- economic feasibility --- economic sustainability --- project feasibility investment profitability --- unused public buildings --- cultural heritage --- cultural tourism --- regional development --- rural areas --- bibliometric analysis --- bibliographic analysis --- risk assessment --- public investment --- time overrun --- public works --- urban governance --- new public institutional forms --- multi-sectoral collaboration --- social innovation --- MONUM --- adaptive reuse --- building rehabilitation --- impact assessment --- cultural landscape --- local governance --- immovable properties --- bathing houses --- Mar Menor --- San Javier --- artworks --- macro-elements --- vulnerability --- seismic damage --- deterioration --- web archive --- tourist flow management --- ETIS --- carrying capacity --- social impact --- social network analysis --- public real estate property --- operational protocol --- model of choice --- radar diagram --- urban art --- Neighborhood Regeneration --- Social Empowerment --- Right to the City --- Ferrol (Spain) --- Sustainable Development Goals --- SDG 11 --- heritage database --- heritage value --- heritage classification --- vocationality --- Analytic Hierarchy Process (AHP) --- Vesuvian Villas --- valuation --- A'WOT analysis --- multicriteria decision aid --- valorization --- management strategy --- urban sustainable development --- historical school buildings --- multi-criteria evaluation --- cultural firms --- accounting parameters --- survival analysis --- Kaplan-Meier curves --- strategic planning --- historic urban landscape --- model --- management instruments --- Novi Pazar --- Serbia --- cultural heritage conservation --- multi-criteria decision aid --- strategic assessment --- landscape management --- agriculture --- evaluation --- multi criteria decision aide (MCDA) --- rough sets --- multifunctionality --- artistic assets --- AHP --- seismic hazard --- archaeological basins --- Web-GIS and Geodatabases --- territorial marketing --- cultural economics --- land economy --- tourism experience management --- cultural estate --- landscape heritage --- urban heritage --- historic centre --- regulation --- sustainability --- city plan --- ambidextrous management --- creative tourism --- tourismphobia and anti-tourism movements --- social capital --- heritage --- territorial health center --- urban regeneration --- Multi-Criteria Analysis --- built cultural heritage --- values --- economic evaluation of projects --- Multi Criteria Decision Making (MCDM) --- historical building --- economic enhancement --- integrated evaluation --- multicriteria analysis --- cultural heritage and circular economy --- financial sustainability --- Ritiro del Carmine --- built heritage sustainable reuse --- economic feasibility --- economic sustainability --- project feasibility investment profitability --- unused public buildings --- cultural heritage --- cultural tourism --- regional development --- rural areas --- bibliometric analysis --- bibliographic analysis --- risk assessment --- public investment --- time overrun --- public works --- urban governance --- new public institutional forms --- multi-sectoral collaboration --- social innovation --- MONUM --- adaptive reuse --- building rehabilitation --- impact assessment --- cultural landscape --- local governance --- immovable properties --- bathing houses --- Mar Menor --- San Javier --- artworks --- macro-elements --- vulnerability --- seismic damage --- deterioration --- web archive --- tourist flow management --- ETIS --- carrying capacity --- social impact --- social network analysis --- public real estate property --- operational protocol --- model of choice --- radar diagram --- urban art --- Neighborhood Regeneration --- Social Empowerment --- Right to the City --- Ferrol (Spain) --- Sustainable Development Goals --- SDG 11 --- heritage database --- heritage value --- heritage classification --- vocationality --- Analytic Hierarchy Process (AHP) --- Vesuvian Villas --- valuation --- A'WOT analysis --- multicriteria decision aid --- valorization --- management strategy --- urban sustainable development --- historical school buildings --- multi-criteria evaluation --- cultural firms --- accounting parameters --- survival analysis --- Kaplan-Meier curves --- strategic planning --- historic urban landscape --- model --- management instruments --- Novi Pazar --- Serbia --- cultural heritage conservation --- multi-criteria decision aid --- strategic assessment --- landscape management --- agriculture --- evaluation --- multi criteria decision aide (MCDA) --- rough sets --- multifunctionality --- artistic assets --- AHP --- seismic hazard --- archaeological basins --- Web-GIS and Geodatabases --- territorial marketing --- cultural economics --- land economy --- tourism experience management --- cultural estate --- landscape heritage


Book
Enhancement of Public Real-estate Assets and Cultural Heritage : Management Plans and Models, Innovative Practices and Tools in Supporting the Local Sustainable Development
Authors: ---
Year: 2020 Publisher: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute

Loading...
Export citation

Choose an application

Bookmark

Abstract

The management of cultural heritage and public real-estate assets is one of the most crucial challenges concerning the sustainable use of these resources, involving dynamic methods to stimulate preservation, development, renewal, and transmission to future generations of these essential assets. The contributions presented in this book provide a rich and varied panorama of research experiences and innovative tools, capable of promoting the re-use of cultural heritage in European cities and cultural landscapes, using a circular economy logic as a model of sustainable development. From this point of view, cultural capital becomes the driver of a regeneration process on the local, urban, and metropolitan scales, in which the transversal interconnections between the production cycles of the adaptive re-use of the available heritage, both in the adaptation and in the management phase, configure a circular process of multidimensional production of value. Therefore, future territorial redevelopment projects can base their idea strength on an open system of appropriately selected social attractors, whose enhancement and use have the objective of triggering widespread regeneration effects on the whole territory of influence, receiving inducement and resources to progress.

Keywords

Humanities --- Social interaction --- urban heritage --- historic centre --- regulation --- sustainability --- city plan --- ambidextrous management --- creative tourism --- tourismphobia and anti-tourism movements --- social capital --- heritage --- territorial health center --- urban regeneration --- Multi-Criteria Analysis --- built cultural heritage --- values --- economic evaluation of projects --- Multi Criteria Decision Making (MCDM) --- historical building --- economic enhancement --- integrated evaluation --- multicriteria analysis --- cultural heritage and circular economy --- financial sustainability --- Ritiro del Carmine --- built heritage sustainable reuse --- economic feasibility --- economic sustainability --- project feasibility investment profitability --- unused public buildings --- cultural heritage --- cultural tourism --- regional development --- rural areas --- bibliometric analysis --- bibliographic analysis --- risk assessment --- public investment --- time overrun --- public works --- urban governance --- new public institutional forms --- multi-sectoral collaboration --- social innovation --- MONUM --- adaptive reuse --- building rehabilitation --- impact assessment --- cultural landscape --- local governance --- immovable properties --- bathing houses --- Mar Menor --- San Javier --- artworks --- macro-elements --- vulnerability --- seismic damage --- deterioration --- web archive --- tourist flow management --- ETIS --- carrying capacity --- social impact --- social network analysis --- public real estate property --- operational protocol --- model of choice --- radar diagram --- urban art --- Neighborhood Regeneration --- Social Empowerment --- Right to the City --- Ferrol (Spain) --- Sustainable Development Goals --- SDG 11 --- heritage database --- heritage value --- heritage classification --- vocationality --- Analytic Hierarchy Process (AHP) --- Vesuvian Villas --- valuation --- A’WOT analysis --- multicriteria decision aid --- valorization --- management strategy --- urban sustainable development --- historical school buildings --- multi-criteria evaluation --- cultural firms --- accounting parameters --- survival analysis --- Kaplan–Meier curves --- strategic planning --- historic urban landscape --- model --- management instruments --- Novi Pazar --- Serbia --- cultural heritage conservation --- multi-criteria decision aid --- strategic assessment --- landscape management --- agriculture --- evaluation --- multi criteria decision aide (MCDA) --- rough sets --- multifunctionality --- artistic assets --- AHP --- seismic hazard --- n/a --- archaeological basins --- Web-GIS and Geodatabases --- territorial marketing --- cultural economics --- land economy --- tourism experience management --- cultural estate --- landscape heritage --- A'WOT analysis --- Kaplan-Meier curves


Book
Enhancement of Public Real-estate Assets and Cultural Heritage : Management Plans and Models, Innovative Practices and Tools in Supporting the Local Sustainable Development
Authors: ---
Year: 2020 Publisher: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute

Loading...
Export citation

Choose an application

Bookmark

Abstract

The management of cultural heritage and public real-estate assets is one of the most crucial challenges concerning the sustainable use of these resources, involving dynamic methods to stimulate preservation, development, renewal, and transmission to future generations of these essential assets. The contributions presented in this book provide a rich and varied panorama of research experiences and innovative tools, capable of promoting the re-use of cultural heritage in European cities and cultural landscapes, using a circular economy logic as a model of sustainable development. From this point of view, cultural capital becomes the driver of a regeneration process on the local, urban, and metropolitan scales, in which the transversal interconnections between the production cycles of the adaptive re-use of the available heritage, both in the adaptation and in the management phase, configure a circular process of multidimensional production of value. Therefore, future territorial redevelopment projects can base their idea strength on an open system of appropriately selected social attractors, whose enhancement and use have the objective of triggering widespread regeneration effects on the whole territory of influence, receiving inducement and resources to progress.

Keywords

urban heritage --- historic centre --- regulation --- sustainability --- city plan --- ambidextrous management --- creative tourism --- tourismphobia and anti-tourism movements --- social capital --- heritage --- territorial health center --- urban regeneration --- Multi-Criteria Analysis --- built cultural heritage --- values --- economic evaluation of projects --- Multi Criteria Decision Making (MCDM) --- historical building --- economic enhancement --- integrated evaluation --- multicriteria analysis --- cultural heritage and circular economy --- financial sustainability --- Ritiro del Carmine --- built heritage sustainable reuse --- economic feasibility --- economic sustainability --- project feasibility investment profitability --- unused public buildings --- cultural heritage --- cultural tourism --- regional development --- rural areas --- bibliometric analysis --- bibliographic analysis --- risk assessment --- public investment --- time overrun --- public works --- urban governance --- new public institutional forms --- multi-sectoral collaboration --- social innovation --- MONUM --- adaptive reuse --- building rehabilitation --- impact assessment --- cultural landscape --- local governance --- immovable properties --- bathing houses --- Mar Menor --- San Javier --- artworks --- macro-elements --- vulnerability --- seismic damage --- deterioration --- web archive --- tourist flow management --- ETIS --- carrying capacity --- social impact --- social network analysis --- public real estate property --- operational protocol --- model of choice --- radar diagram --- urban art --- Neighborhood Regeneration --- Social Empowerment --- Right to the City --- Ferrol (Spain) --- Sustainable Development Goals --- SDG 11 --- heritage database --- heritage value --- heritage classification --- vocationality --- Analytic Hierarchy Process (AHP) --- Vesuvian Villas --- valuation --- A’WOT analysis --- multicriteria decision aid --- valorization --- management strategy --- urban sustainable development --- historical school buildings --- multi-criteria evaluation --- cultural firms --- accounting parameters --- survival analysis --- Kaplan–Meier curves --- strategic planning --- historic urban landscape --- model --- management instruments --- Novi Pazar --- Serbia --- cultural heritage conservation --- multi-criteria decision aid --- strategic assessment --- landscape management --- agriculture --- evaluation --- multi criteria decision aide (MCDA) --- rough sets --- multifunctionality --- artistic assets --- AHP --- seismic hazard --- n/a --- archaeological basins --- Web-GIS and Geodatabases --- territorial marketing --- cultural economics --- land economy --- tourism experience management --- cultural estate --- landscape heritage --- A'WOT analysis --- Kaplan-Meier curves

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