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L'Union des annonceurs est l'unique organisation représentative des entreprises industrielles et commerciales et de services, en tant qu'utilisatrices de la publicité. Cet ouvrage répond aux questions que se posent les professionnels et le grand public.

Advertising. Public relations --- 659.11 --- 658.8 --- #ECO:03.14:industrie en onderneming marketing --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Parrainage publicitaire. --- Mécénat.

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How to identify, analyse, and assess the various types of adult learning needs? How to develop programmes tailored to these needs? This study guide is written for postgraduate students preparing to become professional adult educators, as well as for those intending to plan educational programmes for adults. The book covers the various types of adult (learning)needs and provides hints on how to identify, analyse, and assess these needs. It presents typical challenges involved in performing such an analysis as well as theoretical considerations of the concept and types of needs, of diagnosing educational needs and their theoretical understanding. The author draws conclusions on how to develop programmes tailored to the needs identified. With a focus on practical concerns, she illustrates the necessary steps as well as the factors to be considered when designing an educational programme for adults, both in the planning stage and in the stages of implementation and evaluation. From the Contents: The Importance of Needs Analysis and Programme Planning in Adult Education Needs: Theoretical Considerations Fields of Needs Analysis in an Educational Context Methods of Needs Analysis in Adult Education Needs Analysis for Planning Educational Programmes Steps in Programme Planning in Adult Education I would like to recommend this very resourceful handbook for professional needs analyses and programme planning in adult education. International Review of Education - Journal of Lifelong Learning 60/5 ...the author manages with professional sophistication to present a clear theoretical overview of adult learning needs and their implications for programme planning Int Rev Educ, 14.08.2014

Adult education --- Adults, Education of --- Education of adults --- Education --- Continuing education --- Open learning --- School management and organization --- Administration. --- Planning. --- Adult Education --- Adult Learning --- Programme Planning --- Didacticism --- Marketing --- Target audience

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This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises. It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress. By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

Small business marketing. --- Marketing --- Management. --- Marketing. --- Strategic marketing. --- Value creation. --- Value capture. --- Profit. --- Upstream marketing. --- Downstream marketing. --- Market segmentation. --- Marketing funnel. --- Competitive analysis. --- Customer acquisition. --- Customer retention. --- Customer loyalty. --- Customer advocacy --- Channels. --- Metrics. --- Pricing strategies. --- Branding strategies. --- Target audience. --- Product positioning. --- Market research. --- Digital marketing. --- Content marketing. --- Social media marketing. --- Search engine marketing. --- Email marketing. --- Product pricing. --- Product planning. --- Promotion. --- Advertising. --- Entrepreneurial marketing. --- Startups.

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advertisements --- Economic policy and planning (general) --- 659.11 --- 316.732 --- 766:659.126 --- 379.824 --- Advertising --- -Advertising specialties --- -Advertising novelties --- Advertising wares --- Novelties --- Premiums (Retail trade) --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Acculturatie --sociologie --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Trade marks. Logos. House colours etc. --- Verzamelen als hobby --- Carbonated beverages --- -Collectors and collecting --- Collectors and collecting --- Coca-Cola Company --- Coca-Cola, Inc. --- Coca-Cola Company USA --- Collectibles. --- Advertising specialties --- Collectors and collecting. --- -Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- 379.824 Verzamelen als hobby --- 766:659.126 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Trade marks. Logos. House colours etc. --- 316.732 Acculturatie --sociologie --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Applied marketing --- -379.824 Verzamelen als hobby --- Advertising novelties --- Carbonated beverages&delete& --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Trade marks. Logos. House colours etc

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"An indispensable guide for grad students and academics who want to find fulfilling careers outside higher educationAn estimated ninety-three percent of graduate students in the humanities and social sciences won't get a tenure-track job, yet many still assume that a tenured professorship is the only successful outcome for a PhD. With the academic job market in such crisis, Leaving Academia helps grad students and academics in any scholarly field find satisfying careers beyond higher education. Short and pragmatic, the book offers invaluable advice to visiting and adjunct instructors ready to seek new opportunities, to scholars caught in "tenure-trap" jobs, to grad students interested in nonacademic work, and to committed academics who want to support their students and contingent colleagues more effectively. After earning a PhD in classics from the University of Virginia and teaching at Tulane, Christopher Caterine left academia for a job at a corporate consulting firm. During his career transition, he went on more than 150 informational interviews and later interviewed twelve other professionals who had left higher education for diverse fields. Drawing on everything he learned, Caterine helps readers chart their own course to a rewarding new career. He addresses dozens of key issues, including overcoming psychological difficulties, translating academic experience for nonacademics, and meeting the challenges of a first job in a new field. Providing clear, concrete ways to move forward at each stage of your career change, even when the going gets tough, Leaving Academia is both realistic and filled with hope."--Provided by publisher

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