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In this ground-breaking contribution to the study of tourism and languages, Alison Phipps examines what happens when tourists learn to speak other languages. From ordering a coffee to following directions she argues for a new perception of the relationship between tourism and languages from one based on the acquisition of basic, functional skills to one which sustains and even strengthens intercultural dialogue. The twelve chapters comprising this book tell stories of the experience of learning and speaking tourist languages. Drawing on a range of disciplines Alison Phipps takes the reader on a journey through risk, way finding, mistakes, laughter, conversations and the imagination. She provides rich descriptions of the world of language learning which has remained invisible to mainstream studies of language education, existing as it does on the margins of educational life. She shows how tourism is shaped by the learning experiences of everyday life. Languages, she argues passionately, fundamentally change the nature of perception, dwelling and relationships to other people and the world. This book will be essential reading for all those interested in tourism studies and in modern languages education. It is a timely study, coming at time of crisis in languages, as English exerts its power as a world language and as a dominant language of tourism. Learning the Arts of Linguistic Survival: Languaging, Tourism, Life will also be of interest to anthropologists, linguists, geographers, sociologists and those studying education.

Intercultural communication. --- Second language acquisition. --- Sociolinguistics. --- Tourism. --- Tourists. --- Language and languages --- Tourism --- Languages & Literatures --- Philology & Linguistics --- Study and teaching --- Taalgebruik in het toerisme --- Toerisme --- discoursanalyse --- Study and teaching. --- Taalgebruik in het toerisme. --- discoursanalyse. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Foreign language study --- Economic aspects --- Service industries --- National tourism organizations --- Travel --- Language and education --- Language schools --- Discoursanalyse. --- Language and languages Study and teaching --- experience. --- intercultural dialogue. --- language learning. --- languaging. --- tourism and languages. --- tourism. --- tourist languages.

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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the

Heritage tourism. --- Tourism --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Cultural tourism --- Internet marketing. --- Economic aspects --- Cultureel erfgoed --- Màrqueting digital. --- Patrimoni de la humanitat. --- Taalgebruik in het toerisme. --- Toerisme ; online. --- Toerisme --- Toeristische websites. --- Turisme --- discoursanalyse. --- Màrqueting. --- Discoursanalyse.