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"This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals' interpretations of and reactions to the magazine and influenced by their views about gender and sexuality, views that have been shaped by their social experiences. Based on extensive interviews with Sports Illustrated producers and consumers, as well as analysis of every swimsuit issue from the first in 1964 to those of the 1990s, the book argues that Sports Illustrated uses the swimsuit issue to secure a large male audience by creating a climate of dominant masculinity. This practice produces considerable profit but on the way to the bank tramples women, gays, lesbians, people of color, and residents of the postcolonialized world."--Jacket.

Sports --- Mass media --- Mass media and minorities --- Sexism --- Sex in popular culture --- Masculinity --- Bathing suits --- Masculinity in sports --- Bathing costumes --- Swim suits --- Swimsuits --- Swimwear --- Sport clothes --- Social aspects --- Sports illustrated. --- Developing countries --- Emerging nations --- Fourth World --- Global South --- LDC's --- Least developed countries --- Less developed countries --- Newly industrialized countries --- Newly industrializing countries --- NICs (Newly industrialized countries) --- Third World --- Underdeveloped areas --- Underdeveloped countries --- In mass media --- In mass media. --- 316.7:796 --- Sociologie van de sport --- 316.7:796 Sociologie van de sport