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Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart.At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards.In the first half of Clear and Simple, the authors introduce a range of styles--reflexive, practical, plain, contemplative, romantic, prophetic, and others--contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing.The second half of the book is a tour of examples--the exquisite and the execrable--showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichirō Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth.Originally published in 1994.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Report writing. --- English language --- Style. --- Rhetoric. --- Abstraction. --- Accessibility. --- Active voice. --- Allegory. --- Antithesis. --- Approximation. --- Areopagitica. --- Classical language. --- Colloquialism. --- Concept. --- Conflation. --- Creative nonfiction. --- Deed. --- Distraction. --- Divine providence. --- Elizabeth Eisenstein. --- Empiricism. --- Erudition. --- Essay. --- Etiquette. --- Family resemblance. --- Figure of speech. --- Fine art. --- Formality. --- Greatness. --- Handbook. --- Heuristic. --- Hilary Putnam. --- Humility. --- Ideogram. --- Image schema. --- Inception. --- Informality. --- Ingenuity. --- Introspection. --- Invention. --- Irony. --- James Thurber. --- Julian Barnes. --- Kenneth Burke. --- Lady Catherine de Bourgh. --- Lettres provinciales. --- Level of detail. --- Linguistic competence. --- Mark Twain. --- Metonymy. --- Mr. --- Narrative. --- New Thought. --- Obfuscation. --- On Truth. --- Optimism. --- Oracle. --- Parody. --- Peor. --- Persuasive writing. --- Philosopher. --- Philosophy. --- Phrase. --- Piety. --- Plain English. --- Platitude. --- Prima facie. --- Printing. --- Prose. --- Provenance. --- Reasonable person. --- Religion. --- Result. --- Righteousness. --- Romanticism. --- Science. --- Self-interest. --- Selfishness. --- Sentimentality. --- Silliness. --- Simile. --- Sincerity. --- Sir Thomas Elyot. --- Skepticism. --- Sophistication. --- Special pleading. --- Spoken language. --- Standard English. --- Subtitle (captioning). --- Suggestion. --- Superiority (short story). --- The Elements of Style. --- The Other Hand. --- Theorem. --- Thought. --- Thucydides. --- Treatise. --- Understanding. --- Understatement. --- Verbosity. --- White's. --- Writing style. --- Writing.

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A panoramic history of rules in the Western worldRules order almost every aspect of our lives. They set our work hours, dictate how we drive and set the table, tell us whether to offer an extended hand or cheek in greeting, and organize the rites of life, from birth through death. We may chafe under the rules we have, and yearn for ones we don't, yet no culture could do without them. In Rules, historian Lorraine Daston traces their development in the Western tradition and shows how rules have evolved from ancient to modern times. Drawing on a rich trove of examples, including legal treatises, cookbooks, military manuals, traffic regulations, and game handbooks, Daston demonstrates that while the content of rules is dazzlingly diverse, the forms that they take are surprisingly few and long-lived.Daston uncovers three enduring kinds of rules: the algorithms that calculate and measure, the laws that govern, and the models that teach. She vividly illustrates how rules can change-how supple rules stiffen, or vice versa, and how once bothersome regulations become everyday norms. Rules have been devised for almost every imaginable activity and range from meticulous regulations to the laws of nature. Daston probes beneath this variety to investigate when rules work and when they don't, and why some philosophical problems about rules are as ancient as philosophy itself while others are as modern as calculating machines.Rules offers a wide-angle view on the history of the constraints that guide us-whether we know it or not.

Authority. --- Order (Philosophy) --- Algorithms. --- Law. --- Natural law. --- Order (Philosophy). --- General ethics --- World history --- Authority --- Algorithms --- Law --- Natural law --- Computer algorithms. --- Ethics. --- Actin. --- Algorithm. --- Analogy. --- Aphorism. --- Augustine of Hippo. --- Biotope. --- Braid. --- Brain. --- Brightness. --- Calculation. --- Casuistry. --- Cataclysm (Dragonlance). --- Catechism. --- Chapter 33 (G.I. Bill of Rights). --- Charles Babbage. --- Codification (law). --- Computer program. --- Consonant. --- Culprit. --- Cydnidae. --- Cytoplasmic incompatibility. --- Depiction. --- Designer. --- Dictionary. --- Discretion. --- Drosophila. --- Early Modern literature. --- Electricity. --- Electronics. --- Epithelium. --- Fertilisation. --- Fishing. --- Francis Bacon. --- Gamma ray. --- Genre. --- Good and evil. --- Gottfried Wilhelm Leibniz. --- Government debt. --- Gut flora. --- Hannah Glasse. --- Herder. --- His Family. --- Horntail. --- Household. --- Human intelligence (intelligence gathering). --- Human intelligence. --- Imitation. --- Indication (medicine). --- Insect. --- John Herschel. --- Kinase. --- Lactobacillus. --- Lipid. --- Lookup table. --- Mathematician. --- Mathematics. --- Measurement. --- Metabolism. --- Metabolite. --- Metaphysics. --- Microbiota. --- Microorganism. --- Miguel de Cervantes. --- Monochord. --- Nationalism. --- Natural philosophy. --- Obedience (human behavior). --- Organism. --- Parallel Lives. --- Parchment. --- Pathogen. --- Philosophy. --- Phonetics. --- Polykleitos. --- Precept. --- Prerogative. --- Public utility. --- Publishing. --- Reason. --- Result. --- Rule of Saint Benedict. --- Sect. --- Shavian alphabet. --- Shawl. --- Simon Stevin. --- Spelling rule. --- State of nature. --- Statute. --- Straightedge. --- Subtitle (captioning). --- Subtraction. --- Supplication. --- The Nautical Almanac. --- The Opposite Direction. --- Titer. --- Treatise. --- Tropical rainforest. --- Usage. --- Warfare.