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En France, comme dans d'autres pays, les médias rapportent régulièrement des faits concernant des utilisations d'images subliminales dans différents domaines de la vie sociale (consommation, élections, propagande, etc.). Devant l'insuffisance et surtout l'imprécision des textes de loi interdisant l'utilisation des techniques subliminales, grandes entreprises, mouvements politiques ou encore sectes auraient eu recours à ces méthodes dans le but de changer les attitudes et les comportements des gens à leur insu. Dans cet ouvrage, l'auteur examine certains des faits les plus marquants de la presse écrite française des dix dernières années sur ce sujet et tente d'apporter des réponses à la question de savoir si les images perçues sans conscience ont réellement des effets sur le comportement humain. Ces réponses s'appuient sur des recherches récentes notamment en psychologie sociale expérimentale concernant les processus perceptifs et cognitifs en oeuvre dans la perception subliminale. Ces recherches ont été réalisées aussi bien en laboratoire que sur le terrain. Un accent est également mis sur l'historique des recherches sur la perception subliminale dont les premières datent du XIXe siècle.
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Mass media --- Subliminal projection --- Psychological aspects
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Advertising --- Manipulative behavior. --- Mass media --- Subliminal advertising. --- Subliminal projection. --- Psychological aspects.
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Along with the rapidly changing marketplace, traditional persuasion and influence techniques_need to change in order to reflect what works today._ This book will show how companies need to evolve to address the changing marketplace. Infiltration Marketing reveals the latest mass influence techniques that are available for anyone to implement and use to create an ethical, positive outcome._ This book will look at in-person persuasion as well as indirect persuasion through advertising, marketing, and other influence outlets._ The book will speak to topics such as: How messages and ideas become viral and how to make all your messages so irresistible that they must be spread person-to-person, How the moment you stop seducing your audience, keeping them off balance and in love is the moment you open the door for your competition, and how controlling emotions ultimately means controlling the cash.
Marketing - Psychological aspects. --- Marketing -- Psychological aspects. --- Subliminal advertising. --- Subliminal projection. --- Subliminal advertising --- Subliminal projection --- Marketing --- Commerce --- Business & Economics --- Advertising --- Psychological aspects --- Psychological aspects. --- Projection, Subliminal --- Subception --- Mental suggestion --- Perception --- E-books
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Perception --- Subliminal Stimulation --- Subliminal perception --- Perception subliminale --- physiology --- Implicit perception --- Nonconscious perception --- Perception without awareness --- Stimulation, Subliminal --- Subception --- Subliminal stimulation --- Unconscious perception --- Mental suggestion --- Subliminal projection --- Subliminal Stimulation. --- physiology.
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Cognitive psychology --- Subliminal perception --- Perception subliminale --- Implicit perception --- Nonconscious perception --- Perception without awareness --- Stimulation, Subliminal --- Subception --- Subliminal stimulation --- Unconscious perception --- Subliminal projection --- Subliminal perception. --- 159.95 --- Mental suggestion --- Perception --- 159.95 Geestelijke functies --- Geestelijke functies
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What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950's, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930's, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Advertising --- Consumer behavior --- Motivation research (Marketing) --- Subliminal advertising --- Psychological aspects --- History. --- History --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing research --- Motivation (Psychology) --- Research --- Subliminal projection --- American History. --- American Studies. --- Business. --- Economics.
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The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t
Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Psychological aspects. --- Manipulative behavior --- Subliminal advertising --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Behavior, Manipulative --- Manipulation (Psychology) --- Human behavior --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Subliminal projection --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Psychologie van de audiovisuele boodschap --- Psychologie --- Cultuurpsychologie --- Media --- Vrijetijdsbesteding --- Communicatiepsychologie --- Product placement --- Subliminale beïnvloeding --- Reclame --- Manipulatie --- Beïnvloeding --- Reclamebeïnvloeding --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Recreatie --- Productplacement --- Man --- Volwassene --- Advertising - Psychological aspects. --- Mass media - Psychological aspects. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,
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Advertising. Public relations --- Product placement in mass media --- Subliminal advertising --- 659.131 --- Advertising in publications --- 659.131 Advertising in publications --- Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Subliminal projection --- Placement of products in mass media --- Product placement in motion pictures --- Product placement in television programs --- Mass media --- Moral and ethical aspects --- Product placement in mass media. --- Moral and ethical aspects. --- Subliminal advertising - United States --- Advertising - Moral and ethical aspects --- Acqui 2006
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This book examines how the five-factor model of personality (also known as the Big Five)—extraversion, agreeableness, conscientiousness, emotional stability/neuroticism, and openness to experience—influence individuals’ ability to understand and engage in four areas of civic life. First, it documents how personality influences individuals when connecting abstract concepts like liberal or conservative to specific public policy preferences. Second, it demonstrates how understanding basic political facts is often conditional on these traits. Third, it tests the role that personality plays in citizens’ capacity to fulfill the basic demands that democratic governance places on them, such as connecting their own policy preferences to the correct political party. Fourth, it reveals how personality traits can blind people to the role government plays in their lives, while simultaneously causing them to vilify more visible beneficiaries of government programs. Ultimately, this book will engage both scholars and civic-minded individuals interested in understanding the hidden factors driving political behavior.
Political science. --- Democracy. --- Elections. --- United States --- Personality. --- Social psychology. --- Political Science and International Relations. --- Electoral Politics. --- US Politics. --- Personality and Social Psychology. --- Politics and government. --- Personality and politics. --- Subliminal perception. --- Social movements --- Psychological aspects. --- Movements, Social --- Implicit perception --- Nonconscious perception --- Perception without awareness --- Stimulation, Subliminal --- Subception --- Subliminal stimulation --- Unconscious perception --- Politics and personality --- Mass psychology --- Psychology, Social --- Human ecology --- Psychology --- Social groups --- Sociology --- Personal identity --- Personality psychology --- Personality theory --- Personality traits --- Personology --- Traits, Personality --- Individuality --- Persons --- Self --- Temperament --- Electoral politics --- Franchise --- Polls --- Political science --- Politics, Practical --- Plebiscite --- Political campaigns --- Representative government and representation --- Self-government --- Equality --- Republics --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Social history --- Social psychology --- Mental suggestion --- Perception --- Subliminal projection --- United States-Politics and gover. --- Consciousness. --- Apperception --- Mind and body --- Philosophy --- Spirit --- United States—Politics and government. --- America --- Difference (Psychology). --- Political Science. --- American Politics. --- Personality and Differential Psychology. --- Differential psychology --- Psychology, Differential --- Differentiation (Developmental psychology)
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