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Advertising. --- Marketing --- Marketing. --- Subliminal advertising. --- Subliminal perception. --- Psychological aspects. --- Reclame --- Subliminale beïnvloeding --- Reclamebeïnvloeding --- Manipulatie --- Beïnvloeding

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If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Marketing - Psychological aspects. --- Marketing -- Psychological aspects. --- Subliminal advertising. --- Subliminal projection. --- Subliminal advertising --- Subliminal projection --- Marketing --- Commerce --- Business & Economics --- Advertising --- Psychological aspects --- Psychological aspects. --- Projection, Subliminal --- Subception --- Mental suggestion --- Perception --- E-books

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Ce volume intitulé Mind Control est consacré aux relations entre les expérimentations artistiques et les techniques de conditionnement psychologique au cours de la période contemporaine (XIXe-XXIe siècles). Il analyse la culture visuelle d'œuvres d’art qui jouent sur la reprise, le contre-pied, le déplacement voire l’instrumentalisation de divers protocoles mis en place dans les laboratoires de psychologie. Entre suggestion et hypnose, test comportemental et images subliminales, parasitage et lavage de cerveau, ce numéro croise des objets, des discours et des dispositifs d’influence très variés, de l’art de la publicité au cinéma expérimental, du « design pédagogique » à la vidéo, de la « musique d’ameublement » à la performance, jusqu’aux réseaux sociaux les plus récents, pour interroger les stratégies de persuasion et de contrôle dans nos sociétés contemporaines et le rôle des pratiques artistiques dans leur mise à distance ou leur détournement critique. Cet ouvrage, préparé sous la direction de Pascal Rousseau, est le onzième volume de la collection Histo.Art, présentant les travaux de l’École doctorale Histoire de l’art de l’université Paris 1 Panthéon-Sorbonne.

Psychology and art --- Manipulative behavior --- Subliminal advertising --- Subliminal perception --- Arts & Humanities --- History --- art contemporain --- psychologie --- conditionnement --- emprise --- subliminal --- Contemporary Art --- Psychology --- Conditioning --- Mind Control --- Subliminal

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Advertising. Public relations --- Product placement in mass media --- Subliminal advertising --- 659.131 --- Advertising in publications --- 659.131 Advertising in publications --- Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Subliminal projection --- Placement of products in mass media --- Product placement in motion pictures --- Product placement in television programs --- Mass media --- Moral and ethical aspects --- Product placement in mass media. --- Moral and ethical aspects. --- Subliminal advertising - United States --- Advertising - Moral and ethical aspects --- Acqui 2006

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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and r

Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Publicité subliminale --- Publicité --- Médias --- Persuasion (Psychologie) --- Manipulation (Psychologie) --- Psychological aspects. --- Aspect psychologique --- Persuasion (Psychology). --- Publicité subliminale --- Publicité --- Médias --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Psychologie van de audiovisuele boodschap