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Cataloging --- Poland --- Data processing --- Names, Geographical (Cataloging). --- Authority files (Information retrieval). --- Online library catalogs --- Subject access.

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Internet advertising. --- Internet marketing. --- Web search engines. --- World Wide Web --- Subject access.

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Web search engines. --- Web searching --- World Wide Web searching --- Internet searching --- Search engines --- Web portals --- World Wide Web --- Subject access

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Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review

World Wide Web --- Internet searching --- Web sites --- Web search engines. --- Subject access --- Mathematics. --- Ratings and rankings --- Google.

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The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.

Computer architecture. Operating systems --- Invisible Web --- Information organization --- Semantic Web --- World Wide Web --- Internet --- Social aspects --- Subject access --- Censorship --- Invisible Web. --- Information organization. --- Subject access to the World Wide Web --- Subject retrieval on the World Wide Web --- Subject cataloging --- Web search engines --- Semantic integration (Computer systems) --- Semantic networks (Information theory) --- Microformats --- Information storage and retrieval --- Organization of information --- Information science --- Information storage and retrieval systems --- Deep Web --- Deepnet --- Hidden Web --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- Social aspects. --- Subject access. --- Censorship. --- Semantic Web - Social aspects --- World Wide Web - Subject access --- Internet - Censorship